Tag Archive for: Brand Ambassador

How Do I Become a Brand Ambassador?

Whether your dream is to become a well-known influencer or you’re a college student looking to make a couple of bucks on the side, becoming a brand ambassador is an exciting step.

But what is a brand ambassador? And how do you become one? Read on to learn more.

What is a Brand Ambassador?

Simply put, a brand ambassador is an individual who is hired by a company to raise brand awareness and spread brand positivity.

Brand ambassadors can be online or offline brand ambassadors. Below is the difference between each.

Online vs. Offline Brand Ambassadors

An online brand ambassador posts about products or businesses on their social media. This might include product hauls, reviews, recommendations, or encouraging online users to attend brand events.

An offline brand ambassador’s number one goal is to create a fun, memorable experience for consumers.

You’ll find offline brand ambassadors at large events like conferences or conventions, using conversation to spread brand awareness.

Some roles and responsibilities that a brand ambassador might be asked of can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth conversation about the brand
  • Spreading brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos

Read on for more information on what it means to be a brand ambassador.

How to Become a Brand Ambassador

So, how can you become a brand ambassador? Here are some tips.

Clean Up Your Social Media Profiles

As a brand ambassador, you want to maintain a cohesive online presence. Make sure that your social media profiles showcase who you are and feature the type of brands you’d most like to work with.

For example, if you want to work with fitness brands, maybe you have an Instagram highlight showcasing your love for a certain sport or strength training!

Create and Post Eye-Catching, Shareable Content

Ensure your content is polished and well thought out. Consider what types of brands you want to work with and post content within that same general theme.

Use all media types to your advantage: videos, photos, audio clips, etc. Explore all of the awesome features social media has to offer (*cough cough* TikTok and Instagram reels!)

Be Active on Social

The cat’s out of the bag: You don’t need to have millions of followers to be a successful brand ambassador! What’s more important is that you have an active social media presence. After all, your followers trust you and turn to you for advice!

Be sure to remain active in posting but also ensure you respond to messages, comments, and questions.

The Easiest Way to Become a Brand Ambassador

Interested in learning the easiest way to become a brand ambassador? Connect with 360x Events & Promotions. We’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.

Start your journey with 360x Events, by creating a profile.

Interested in learning more? Read on to find out the difference between a brand ambassador, promotional model, vs. spokes model.

letter board spelling out "gig economy"

How to Find a Reliable Side Hustle

*Hint: It’s Called the Gig Economy!*

Side hustles… We’ve all heard of them! In fact, during the COVID-19 pandemic, it seems like more people than ever were kick-starting their own side hustles.

Whether you’re driving for a ride-share service, selling handmade trinkets on Etsy, or freelance blogging for extra cash, the side hustle era seems stronger than ever.

So, what’s keeping you from joining the movement? It’s time to find your side hustle. Here’s how to find a reliable side hustle (*cough cough* it’s called the gig economy!)

What is the Gig Economy?

The gig economy is defined as “a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments.”

The word “gig” is slang for a job that lasts a designated period and was previously used by musicians to define a performance engagement.

Why Work in the Gig Economy?

But why would you want to work in the gig economy? Let’s share a couple of reasons below.

#1: Flexibility

Traditional jobs require individuals to work a set schedule. The gig economy, however, allows you to work when YOU want.

In the gig economy, you can set your own schedule and work as much or as little as you like. For example, at 360x Events & Promotions, you can decide to accept or decline working an event when it becomes available.

#2: Generate Additional Income

Need to earn extra cash? The gig economy is a great way to supplement existing income on your terms.

#3: Networking Opportunities

At 360x Events & Promotions, we staff some of the most exciting events in the industry. These events—including large-scale conferences, conventions, trade shows, and more—provide our workers with the opportunity to network with attendees.

Joining the gig economy is a great way to enhance your personal and professional bubble.

Plus, our events are fun—and you might even walk away with free products! (*cough cough* some of our team members from a recent event just walked away with free Fabletics attire!)

How to Find a Reliable Side Hustle

It’s easy… Join our team at 360x Events & Promotions! We’re always looking for new talent.

Whether you’re a college student, a part-time worker with time on your hands, or a parent who wants to make extra cash on the weekends, we need sophisticated, professional, fun people to join our talent pool.

Start your journey with 360x Events, by creating a profile. Then, read on to learn more about our staffing opportunities in Las Vegas.

brand ambassador on phone on instagram

What Does It Mean to be a Brand Ambassador?

The power of suggestion is becoming increasingly powerful in today’s digital age. In fact, research shows that 83% of surveyed individuals are more convinced by recommendations made to them by those they know and trust than recommendations made via traditional advertising.

The research considered, it makes sense as to why companies today are using brand ambassadors more than ever. But what does it mean to be a brand ambassador? Let’s discuss!

What Does It Mean to be a Brand Ambassador?

So, what is a brand ambassador? A brand ambassador is not to be confused with an accredited diplomat sent by a country as its official representative to a foreign country…

Instead, a brand ambassador is an individual who is hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador Do?

So, now you know what a brand ambassador is—but what does a brand ambassador do? The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Successful Brand Ambassador Programs

Below is a quick list of companies that have implemented successful brand ambassador programs.

  • Lululemon
  • Red Bull
  • Harley Davidson
  • Xbox

Interested in Becoming or Hiring a Brand Ambassador?

Does your company need to hire a brand ambassador? Or, are you a brand ambassador looking for your next gig? At 360x Events and Promotions, we’re always looking for new talent to join our team. Fill out this form to learn more!

brand ambassador at live event

Brand Ambassador, Promotional Model, vs. Spokesmodel

It’s the age-old question… OK, well not age-old but still a good question!

You’re hosting an event. Do you need a brand ambassador, a promotional model, or a spokesmodel? Let’s help you figure it out by defining each below.

What is a Brand Ambassador?

In short, a brand ambassador is an individual hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador DO?

The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Interested in learning more? Read our article “What Does It Mean to be a Brand Ambassador?” for more information.

What is a Promotional Model?

A promotional model is hired by a business to draw in an audience at high-traffic live events. These individuals are experts in face-to-face marketing, also known as live marketing.

You will find promotional models working at trade shows, conventions, promotional events, corporate events, and even sporting events, concerts, and festivals!

What Does a Promotional Model DO? 

After grabbing a prospect or consumer’s attention, it is a promotional model’s job to:

  • Increase product or service awareness
  • Provide product or service information
  • Serve as an extension of the brand, and
  • Create a lasting, positive impression

What is a Spokesmodel?

Last but certainly not least, we have spokesmodels! What is a spokesmodel? Similar to a spokesperson, who is defined as “a person who speaks as the representative of a group or organization,” a spokesmodel helps reinforce the image a brand is trying to create.

By definition, a spokesmodel is “an attractive or otherwise appealing person who is hired to speak on behalf of a company or product.” This might be for print, video, magazine, or television commercials.

What Does a Spokesmodel DO?

Typically, a spokesmodel will work product demonstrations, launch parties, and other public relations events to confirm their endorsement in public.

Having a spokesmodel for your brand can help:

  • Increase brand credibility
  • Bolster awareness
  • Catch prospective attention, and even
  • Rejuvenate your brand

If you’re hosting an upcoming event and need to hire any one of the above talent, get in touch with our team at 360x Events & Promotions today!

Why? We provide the very best in live event staffing and experiential marketing for conventions, trade shows, specialty events, promotional staffing, and more. When you need quality, professional, friendly staff, 360x is your solution.