Tag Archive for: Event Planning

people eating at pop up live event

How to Staff a Pop-Up Event In Las Vegas

“Here today, gone tomorrow…” This adage is the very essence of a pop-up event. Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them. This considered, it’s important to find the best people to work your pop-up event.

Let’s chat specifically about how to staff a pop-up event in Las Vegas.

What is a Pop-Up Event?

First, what is a pop-up event? A pop-up event is defined as a temporary event “hosted in unique venues ranging from temporary fixtures in open public spaces to unused retail space.” These events typically last anywhere from a few hours to a few days.

Because the use of short-term rentals is increasing, pop-up events now have the opportunity to grow within the events sector.

(Plus, due to the pandemic, the US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. AKA… The perfect breeding ground for more similar events!)

Examples of awesome pop-up events include:

  • This take-out only restaurant pop-up in Finland called TakeIn
  • A Nike pop-up that displayed gold-dipped Jordans during the NBA All-Star weekend in New Orleans
  • Solve’s internship interview pop-up

How to Staff a Pop-Up Event

Here are four tips on how to staff a pop-up event in Las Vegas! (Although these tips could likely apply to an event anywhere in the world; not just Sin City).

Create a Killer (and Honest!) Job Description

Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Make sure to include:

  • Job title and responsibilities
  • Location (Viva Las Vegas!)
  • Any required qualifications
  • Working conditions
  • Compensation

Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.

Identify Who Makes a Good Applicant

After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)

Here are some questions to consider when identifying a good candidate vs. maybe a not-so-good candidate:

  • Is this applicant excited about the opportunity?
  • Does this applicant align with our brand and the products we’ll be showcasing?
  • Does this applicant have any references or similar work experience?
  • And of course, is this applicant able to be in Las Vegas for the event?

Know Where to Look for Top Talent

So, where should you look to source staff for your pop-up event?

  1. Your inner circle (Think: Friends and family!)
  2. Previous employees and people you’ve hired or worked with
  3. Staffing agencies (like us, 360x Events and Promotions!)

Make Sure Your Staff Receives Proper Training

Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.

  • Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
  • Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
  • Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
  • General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.
infographic for "How to Staff a Pop-Up Event in Las Vegas"

Looking For Talent to Staff Your Next Pop-Up Event?

Are you looking to staff your own pop-up? Pop-ups are a great, fun way to increase brand and product awareness while also generating excitement and buzz. Let’s get people talkin’!

At 360x, we are your one-stop-shop for talent procurement and event support. We are nationwide experts in sourcing live performers, brand ambassadors, promotional talent, actors, models, mascots, field managers, DJs, spokesmodels, Comic-Con specialists, and even influencers! Get in touch today.

Convention

Top Tips to Make Your Trade Show or Convention a Success

Do you have an upcoming trade show or convention on your calendar? At 360x Events and Promotions, we staff some of the biggest brands’ conferences and some of the most-attended trade shows.

Here are our tips for what makes a great experience!

Brand Everything!

From staff t-shirts to lanyards, giant digital signs to cocktails, reinforce your brand with visuals.

How to do that? You’ll need a great planner to imagine every opportunity to brand swag and decor, then some creatives to make it happen.

Share on Social

Your participants want to share their experiences so make it fun and easy! 

Think: QR codes to connect with social media, bespoke hashtags for your event and photo booths, live performers, and once-in-a-lifetime experiences that cry out “take a picture of me!”

Go Digital

Some people have truly embraced the virtual conference world. Other people are dying to be back in person…

Luckily, you can have your cake and eat it too with interactive apps, augmented reality opportunities, and big screen streaming options so your physical participants feel like they have access to the digital crowd and vice versa.

Send Them Away with Something to Remember

Gone are the days of a mousepad and a baseball cap cutting the mustard for swag takeaways. It’s time to get creative! (You’d be amazed at what fun and creative gifts people come up with at the trade shows we staff!)

Think outside the box and send people home with swag that will grace their homes and offices for years to come. Think blankets, speakers, cool hanging pendant lights, hand-tooled leather goods, vegan decals with 80s bands on them, and our fave… Inflatable unicorns!

Tease the Next BIG Thing!

You’re hosting a conference or trade show to accomplish a goal. Be clear on what metrics you’ll use to gauge success and plan everything backward from those goals.

Likely, you’ll have some long-term plans for your participants so, let them in on the next big thing. Motivating employees? Tease the next incentive trip. Bringing tradespeople together? Tease the next event you’ll be hosting.

Work With Our 360x Team!

At Events360x, we partner with some of the top brands to create a memorable event for all who attend. Our global network of talent allows us to assist your event coordinators with all their staffing needs. Worried about under/overstaffing? We’ve got you covered! 

Reach out to our team for your next event, fill out the form here.

Then, read on for more information on how to create a memorable live event!

live event concert with purple lights

Your Guide to Creating a Memorable Live Event

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou

Do you want the ultimate key to creating a memorable live event? At 360x Events & Promotions, we’ve got you covered.

The number one rule for creating a memorable event is this: Create an experience that makes people feel wonderful and you’ll create a lasting connection!

Despite popular belief, it’s not about spending a fortune to create non-stop entertainment or throwing a list of high-profile speakers at your attendees, it’s about creating connection and impact.

So, follow along for some tips on how to create that memorable event that will blow the socks off your attendees.

Create an Unforgettable Entrance with Docents and Concierge Staffing

There is no better experience than arriving at your event with a dedicated staff just waiting to cater to your attendees’ every need. 

Greet your guests with smiling faces and all their questions answered.

It works for high-end hospitality and it will work for you.

Make It a Game!

Add elements of gamification to your event and watch the friendly competition ramp up a level.  Everyone loves to see their name in lights so have a board that’s highly visible where the leaders are displayed.

A little friendly competition never hurt anyone!

Get Creative with Name Badges

“Hello, My Name Is…” badges can be fun—especially if you offer stickers with fun filler words (think “bacon”)… but don’t stop there!

Think about your attendees: Are they elegant? Hip? Funny? Would a mathematical option appeal to your nerdier demographic?

Putting thought into the element your participants will wear every day is worth the time and investment.

Rethink the Agenda (and Networking!)

If COVID-19 taught us anything, it’s that digital is the way of the future. Use QR codes for agendas and consider using a networking app that allows participants to connect on social media with each other within the conference app.

Spice Up the Day with Visualizations

Hire artists to take the words that presenters are using and visualize them either in physical works or massive digital displays (or both).

Offer participants the opportunity to take the art home if they accomplish a certain level of participation or social sharing. Or, just give the art away at random. Surprises are delightful!

Incorporate Themes into Everything

From food to music, you can create memorable pods of experiential marketing using all five senses (careful with touch, of course!)

Think of areas of your event as islands of experience, then customize the environment to delight attendees with food, music, and even temporary tattoos and face paint (think tequila tastings and Dia de Los Muertos designs).

Don’t Forget the Follow-Up

Most companies strive to turn casual visitors into raving fans. Post-event, you’re likely to have raving fans at the ready. Don’t waste all the goodwill!

Make it easy to share pictures of your event on social media, and remind your attendees of the fun they had with photo montages posted to your company page.

Additionally, follow up with polls, surveys, and feedback opportunities. If you’re like us, you’re always striving to be better, and feedback is a great way to do more of what works (and less of what doesn’t!)

Join Our 360x Team!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space.

If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!

Start your journey with 360x Events, by creating a profile.