Leverage Marketing Strategies to Boost Event Registration
Are you looking for ways to increase registration for your event? If so, you’re not alone…
Events are a great way to connect with potential customers and promote your brand! However, organizing an event can be a lot of work. That’s where marketing comes in!
By leveraging marketing strategies, your business can boost event registration and make the process a lot easier! In this blog post, we will discuss some of the best marketing tactics to boost event registration.
Let’s dive in!
How Do I Promote Event Registration?
First things first, how do you promote your event registration? Here are four tips!
Customize or Improve Your Event Registration Website
Customize your event registration website to differentiate your company and event from similar ones! Make sure to have a clear brand voice on your event website.
By creating a user-friendly registration site that stands out, you’ll produce excitement and prospects for your event.
Utilize Email Marketing
Another great way to market your event is by emailing prospective attendees. You can create a list of people who you think would be interested in your event and send them a personal invite using a customer relationship management (CRM) software, like Salesforce or HubSpot.
You can also use email marketing to reach a wider audience by sending out a general announcement about your event. Email marketing is a great way to stay on top of your attendees’ minds!
Leverage Social Media
Social media has become a HUGE part of marketing! This considered, one of the best ways to market your event is using social media platforms to enact a social media strategy driven by engaging content.
For example, by creating a Facebook event and sharing it with prospects, you can reach a large number of people in a short amount of time. You can also use Twitter or Instagram to promote your event by using hashtags and tagging relevant users. Don’t forget about TikTok either! (And LinkedIn if your event is on the more professional side).
Invest in Advertising
Additionally, running paid campaigns on various platforms can help attract attendees. You can also collaborate with social media influencers and popular brands to help get maximum visibility and attendance for your event.
Or, you can work with sponsors to co-promote the event! Consider promoting your event through traditional methods such as print advertisements and flyers.
What Is the Best Method for Boosting Registration?
User-generated content (UGC) is the best way to increase conversions for your next event! Why? This type of content is more authentic and appeals to other potential attendees.
What is User-Generated Content?
User-generated content is as its name suggests, according to Hootsuite, “any content—text, videos, images, reviews, etc.—created by people, rather than brands.”
Damien Mahoney, CEO and Co-Founder of Stackla explains: “Billions of images are shared on social media every day… Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.”
UGC “presents marketers with an unprecedented opportunity to usher in a new era where brands market with people, instead of marketing at them.”
For example, UGC might look like someone registering for your event and then encouraging them to share that with their friends on social media!
Moreover, offering incentives like giveaways and freebies can help increase engagement and ROI. If the event is in person, creating installations and photo ops entices attendees and gets them excited.
Then, when they do attend the event, you can ask attendees to post about their experience. This content—whether it be photos, videos, or even blog posts—makes for great promotion for future events, too.
How Do I Increase Virtual Event Registration?
As the world becomes more and more digitized, it’s no surprise that virtual events are becoming increasingly popular. In fact, a recent study found that 36% of businesses are planning to host more virtual events in the next 12 months.
If you’re looking to increase registration for your upcoming virtual event, there are a few things you can do:
Use Social Media to Promote Your Virtual Event
Social media is always an excellent tool to use to create excitement for any event. Platforms like Facebook, Twitter, Instagram, and TikTok reach large audiences and can generate interest in your event.
Make sure to post regularly and use relevant hashtags to reach prospective attendees who might be interested in what you have to offer.
Offer Incentives for Early Registration
People are more likely to register for your event if they’re offered a discount or some other type of incentive for early registration! Try offering an early bird special or a discount for groups that register together.
Make It Easy to Register for Your Event
If potential attendees have to jump through hoops just to sign up, they’re likely to give up and look elsewhere. Make the registration process as straightforward as possible to increase the chances of people actually completing registration.
Why should people register for your event? What’s in it for them?
Make sure to communicate the value of your event and what attendees can expect to gain from participating. If you can provide a compelling reason for people to sign up, you’ll be more likely to see an increase in registrations.
Many business owners find it difficult to generate interest in their events. However, there are many things you can do to increase registration and boost attendance numbers.
Today, we discussed some of the best ways to get people interested in your event and encourage them to sign up! Implement a few or all of them to see which works best for you and your attendees.
Do you have any other tips on how to leverage marketing strategies to boost event registration? If so, reach out to share with us! Then, read on to learn more about us and for your guide to creating a memorable live event.