Tag Archive for: Event Staff

How Do I Become a Brand Ambassador?

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Whether your dream is to become a well-known influencer or you’re a college student looking to make a couple of bucks on the side, becoming a brand ambassador is an exciting step.

But what is a brand ambassador? And how do you become one? Read on to learn more.

What is a Brand Ambassador?

Simply put, a brand ambassador is an individual who is hired by a company to raise brand awareness and spread brand positivity.

Brand ambassadors can be online or offline brand ambassadors. Below is the difference between each.

Online vs. Offline Brand Ambassadors

An online brand ambassador posts about products or businesses on their social media. This might include product hauls, reviews, recommendations, or encouraging online users to attend brand events.

An offline brand ambassador’s number one goal is to create a fun, memorable experience for consumers.

You’ll find offline brand ambassadors at large events like conferences or conventions, using conversation to spread brand awareness.

Some roles and responsibilities that a brand ambassador might be asked of can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth conversation about the brand
  • Spreading brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos

Read on for more information on what it means to be a brand ambassador.

How to Become a Brand Ambassador

So, how can you become a brand ambassador? Here are some tips.

Clean Up Your Social Media Profiles

As a brand ambassador, you want to maintain a cohesive online presence. Make sure that your social media profiles showcase who you are and feature the type of brands you’d most like to work with.

For example, if you want to work with fitness brands, maybe you have an Instagram highlight showcasing your love for a certain sport or strength training!

Create and Post Eye-Catching, Shareable Content

Ensure your content is polished and well thought out. Consider what types of brands you want to work with and post content within that same general theme.

Use all media types to your advantage: videos, photos, audio clips, etc. Explore all of the awesome features social media has to offer (*cough cough* TikTok and Instagram reels!)

Be Active on Social

The cat’s out of the bag: You don’t need to have millions of followers to be a successful brand ambassador! What’s more important is that you have an active social media presence. After all, your followers trust you and turn to you for advice!

Be sure to remain active in posting but also ensure you respond to messages, comments, and questions.

The Easiest Way to Become a Brand Ambassador

Interested in learning the easiest way to become a brand ambassador? Connect with 360x Events & Promotions. We’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.

Start your journey with 360x Events, by creating a profile.

Interested in learning more? Read on to find out the difference between a brand ambassador, promotional model, vs. spokes model.

event staff setting up a table at a wedding

How to Choose An Event Staffing Agency

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With the growing popularity of experiential marketing, it’s important to have the right staff serve as the face of your business, which sets the tone for your events.

When choosing a staffing agency for your next event, there are some important factors to consider to ensure a smooth, successful affair. Let’s discuss! But first, what is experiential marketing?

What is Experiential Marketing?

Experiential marketing is a newer marketing strategy that utilizes live interaction to engage a brand’s customers and/or prospective customers – think of brand pop-up events with unique activities or brand ambassadors demoing a product and handing out free samples!

Interested in learning more? Read our blog post “What is Experiential Marketing? Why Should I Use It?”

What Should I Look for in a Staffing Agency?

When it comes to event staffing, you want to make sure that you are working with the best of the best (duh!) After all, you are putting your reputation on the line by hiring someone to work at your event.

So, what should you look for in a good event staffing agency? Here are four tips:

Experience

The staffing agency you select should, first of all, have a good reputation (with references and testimonials from past clients to back it up!) Additionally, make sure the agency is licensed and properly insured.

Good staffing agencies should have a lot of experience staffing events of all sizes and types. This will guarantee that the agency has experience staffing events of a similar size and scope to the one you’re planning.

Variety

The agency should offer a variety of services and individuals, such as:

  • Event management
  • Registration
  • Ushers
  • Food and beverage servers
  • The list goes on!

A good event staffing agency should have a variety of staff members available.

Quality Staff

Moreover, the staff members available should be qualified and experienced in providing great customer service. When looking at a particular agency, ask to see a list of their current staff! Check out their bios and resumes; do some digging.

This research will give you a sense of the quality of employees the agency can provide. Of course, all employees should be properly screened and trained prior to work as well.

Excellent Customer Service

Lastly, the agency should be easy to work with to ensure a smooth partnership. Their team should include employees who demonstrate great customer service.

What Are the Pros and Cons of a Temp Agency?

Temp agencies, or temporary employment agencies, can be a great way to quickly and easily fill last-minute staffing needs. However, there are also some potential drawbacks.

Let’s take a look at the pros and cons of using a temp agency to staff your events.

Pros of Using a Temp Agency to Staff Your Events

Below are six pros of using a temp agency to staff your events.

  • Lower Liability for Your Business: Using a staffing agency allows an employer to hire an employee on a trial basis before making a long-term commitment, which lowers hiring risks. The agency also takes care of things like workers’ compensation insurance, general liability insurance, and all other costs related to employment. Woohoo!
  • Reduced Time to Hire: A staffing agency can reduce an employer’s time to hire from weeks or months to days.
  • Large Talent Pools: Great staffing agencies will have amassed a database of talented and skilled individuals to assist in easily filling positions with the most qualified candidates.
  • Staffing Agencies Save Employers’ Money: Using a staffing agency can save employers money on things like marketing, benefits, and overtime costs.
  • Offer Flexibility: Staffing agencies offer flexibility by allowing employers to bring on skilled workers for short-term projects.
  • Save Time on Onboarding and Payroll: Who are we kidding? Onboarding and payroll is a PAIN! Agencies handle onboarding paperwork and payroll taxes for contract employees.

Cons of Using a Temp Agency to Staff Your Events

Below are three cons of using a temp agency to staff your events.

  • Training Staff Can Take Time: This considered, it’s important to find an agency that specializes in the type of position you’re looking to fill.
  • Potential Team Bonding and Culture Issues: While agencies save employers time on onboarding and payroll, they also lose out on the ability to cultivate long-term relationships with employees.
  • Some Control of the Hiring Process is Lost: Some staffing agencies may not have strong recruitment processes, which could result in subpar candidates.

As you can see, the pros far outweigh the cons of using a temp agency to staff your events.

Need Staff for Your Next Event?

If you’re looking to hire event staff, it’s important to choose the right staffing agency. Not all agencies are created equal – as we’ve learned, some are better than others at finding qualified employees and matching them with the right event.

For the best of the best, reach out to our team at 360x Events & Promotions to request talent for your next event! Then, check out our blog for your live event staffing plan.

woman shaking hands with someone smiling at event registration event

Leverage Marketing Strategies to Boost Event Registration

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Are you looking for ways to increase registration for your event? If so, you’re not alone…

Events are a great way to connect with potential customers and promote your brand! However, organizing an event can be a lot of work. That’s where marketing comes in!

By leveraging marketing strategies, your business can boost event registration and make the process a lot easier! In this blog post, we will discuss some of the best marketing tactics to boost event registration.

Let’s dive in!

How Do I Promote Event Registration?

First things first, how do you promote your event registration? Here are four tips!

Customize or Improve Your Event Registration Website

Customize your event registration website to differentiate your company and event from similar ones! Make sure to have a clear brand voice on your event website.

By creating a user-friendly registration site that stands out, you’ll produce excitement and prospects for your event.

Utilize Email Marketing

Another great way to market your event is by emailing prospective attendees. You can create a list of people who you think would be interested in your event and send them a personal invite using a customer relationship management (CRM) software, like Salesforce or HubSpot.

You can also use email marketing to reach a wider audience by sending out a general announcement about your event. Email marketing is a great way to stay on top of your attendees’ minds!

Leverage Social Media

Social media has become a HUGE part of marketing! This considered, one of the best ways to market your event is using social media platforms to enact a social media strategy driven by engaging content.

For example, by creating a Facebook event and sharing it with prospects, you can reach a large number of people in a short amount of time. You can also use Twitter or Instagram to promote your event by using hashtags and tagging relevant users. Don’t forget about TikTok either! (And LinkedIn if your event is on the more professional side).

Invest in Advertising

Additionally, running paid campaigns on various platforms can help attract attendees. You can also collaborate with social media influencers and popular brands to help get maximum visibility and attendance for your event.

Or, you can work with sponsors to co-promote the event! Consider promoting your event through traditional methods such as print advertisements and flyers.

What Is the Best Method for Boosting Registration?

User-generated content (UGC) is the best way to increase conversions for your next event! Why? This type of content is more authentic and appeals to other potential attendees.

What is User-Generated Content?

User-generated content is as its name suggests, according to Hootsuite, “any content—text, videos, images, reviews, etc.—created by people, rather than brands.”

Damien Mahoney, CEO and Co-Founder of Stackla explains: “Billions of images are shared on social media every day… Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.”

UGC “presents marketers with an unprecedented opportunity to usher in a new era where brands market with people, instead of marketing at them.”

For example, UGC might look like someone registering for your event and then encouraging them to share that with their friends on social media!

Moreover, offering incentives like giveaways and freebies can help increase engagement and ROI. If the event is in person, creating installations and photo ops entices attendees and gets them excited.

Then, when they do attend the event, you can ask attendees to post about their experience. This content—whether it be photos, videos, or even blog posts—makes for great promotion for future events, too.

How Do I Increase Virtual Event Registration?

As the world becomes more and more digitized, it’s no surprise that virtual events are becoming increasingly popular. In fact, a recent study found that 36% of businesses are planning to host more virtual events in the next 12 months.

If you’re looking to increase registration for your upcoming virtual event, there are a few things you can do:

Use Social Media to Promote Your Virtual Event

Social media is always an excellent tool to use to create excitement for any event. Platforms like Facebook, Twitter, Instagram, and TikTok reach large audiences and can generate interest in your event.

Make sure to post regularly and use relevant hashtags to reach prospective attendees who might be interested in what you have to offer.

Offer Incentives for Early Registration

People are more likely to register for your event if they’re offered a discount or some other type of incentive for early registration! Try offering an early bird special or a discount for groups that register together.

Make It Easy to Register for Your Event

If potential attendees have to jump through hoops just to sign up, they’re likely to give up and look elsewhere. Make the registration process as straightforward as possible to increase the chances of people actually completing registration.

Provide Value

Why should people register for your event? What’s in it for them?

Make sure to communicate the value of your event and what attendees can expect to gain from participating. If you can provide a compelling reason for people to sign up, you’ll be more likely to see an increase in registrations.

Final Thoughts

Many business owners find it difficult to generate interest in their events. However, there are many things you can do to increase registration and boost attendance numbers.

Today, we discussed some of the best ways to get people interested in your event and encourage them to sign up! Implement a few or all of them to see which works best for you and your attendees.

Do you have any other tips on how to leverage marketing strategies to boost event registration? If so, reach out to share with us! Then, read on to learn more about us and for your guide to creating a memorable live event.

group of women happy cheering

360x Events Has Been Certified by the Women’s Business Enterprise National Council

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360x Events & Promotions a business specializing in event staffing nationwide, is proud to announce national certification as a Women’s Business Enterprise by the Business Enterprise Council- West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

Read on to learn more about who we are at 360x Events & Promotions.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification.

Read on for more WBENC information.

What Does It Look Like to Work with 360x?

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!Start your journey with 360x Events, by creating a profile here.

modern conference with orange chairs and people

Conference vs. Trade Show: What’s the Difference?

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Business owners are constantly looking for ways to build professional expertise and better their business networks, yes? Enter conferences and trade shows. 

Conferences and trade shows make up two of the major event types when it comes to the meetings and events industry. Although these two events are both great ways for business owners to achieve these goals, conferences and tradeshows are not the same.

Here, we’ll discuss a conference vs. a tradeshow and some of the largest known events for each. Let’s dive in!

What is a Conference?

Think formal. A conference is defined as a professional opportunity “to exchange education and information through a consultatory setting with a formal agenda.”

Why might someone attend a conference? Typically, an individual would decide to attend a conference if they were interested in:

  • Developing industry knowledge
  • Learning current practices or developments, or
  • Having professional discussions with people in your industry

Conferences typically include a variety of keynote speakers and presentations on the agenda.

The Biggest International Conferences

To name a few, some of the most popular conferences around the globe include:

What is a Trade Show?

A trade show is an event where companies—typically of the same industry—showcase products and offerings. Think of trade shows as educational infomercials!

So, what makes a great trade show? A great trade show should have a variety of companies and booths actively “trading” ideas and information (HA, see what we did there!?)

Trade shows are great for businesses that want to find new clients and partner with other companies.

Most Popular U.S. Trade Shows

Some of the most popular trade shows that occur in the U.S. include:

Planning Your Next Conference or Trade Show?

If you’re a business looking to plan your next big conference or tradeshow, you’re going to need an awesome team of dedicated staff! At 360x Events & Promotions, we procure top talent for events.

Think of us as your one-stop shop for talent and event support! Get ahead of the game and request talent now. Then, read on to learn more about how to create a memorable live event.

people eating at pop up live event

How to Staff a Pop-Up Event In Las Vegas

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“Here today, gone tomorrow…” This adage is the very essence of a pop-up event. Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them. This considered, it’s important to find the best people to work your pop-up event.

Let’s chat specifically about how to staff a pop-up event in Las Vegas.

What is a Pop-Up Event?

First, what is a pop-up event? A pop-up event is defined as a temporary event “hosted in unique venues ranging from temporary fixtures in open public spaces to unused retail space.” These events typically last anywhere from a few hours to a few days.

Because the use of short-term rentals is increasing, pop-up events now have the opportunity to grow within the events sector.

(Plus, due to the pandemic, the US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. AKA… The perfect breeding ground for more similar events!)

Examples of awesome pop-up events include:

  • This take-out only restaurant pop-up in Finland called TakeIn
  • A Nike pop-up that displayed gold-dipped Jordans during the NBA All-Star weekend in New Orleans
  • Solve’s internship interview pop-up

How to Staff a Pop-Up Event

Here are four tips on how to staff a pop-up event in Las Vegas! (Although these tips could likely apply to an event anywhere in the world; not just Sin City).

Create a Killer (and Honest!) Job Description

Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Make sure to include:

  • Job title and responsibilities
  • Location (Viva Las Vegas!)
  • Any required qualifications
  • Working conditions
  • Compensation

Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.

Identify Who Makes a Good Applicant

After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)

Here are some questions to consider when identifying a good candidate vs. maybe a not-so-good candidate:

  • Is this applicant excited about the opportunity?
  • Does this applicant align with our brand and the products we’ll be showcasing?
  • Does this applicant have any references or similar work experience?
  • And of course, is this applicant able to be in Las Vegas for the event?

Know Where to Look for Top Talent

So, where should you look to source staff for your pop-up event?

  1. Your inner circle (Think: Friends and family!)
  2. Previous employees and people you’ve hired or worked with
  3. Staffing agencies (like us, 360x Events and Promotions!)

Make Sure Your Staff Receives Proper Training

Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.

  • Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
  • Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
  • Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
  • General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.
infographic for "How to Staff a Pop-Up Event in Las Vegas"

Looking For Talent to Staff Your Next Pop-Up Event?

Are you looking to staff your own pop-up? Pop-ups are a great, fun way to increase brand and product awareness while also generating excitement and buzz. Let’s get people talkin’!

At 360x, we are your one-stop-shop for talent procurement and event support. We are nationwide experts in sourcing live performers, brand ambassadors, promotional talent, actors, models, mascots, field managers, DJs, spokesmodels, Comic-Con specialists, and even influencers! Get in touch today.