Tag Archive for: Event Staffing

group of women happy cheering

360x Events Has Been Certified by the Women’s Business Enterprise National Council

360x Events & Promotions a business specializing in event staffing nationwide, is proud to announce national certification as a Women’s Business Enterprise by the Business Enterprise Council- West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

Read on to learn more about who we are at 360x Events & Promotions.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification.

Read on for more WBENC information.

What Does It Look Like to Work with 360x?

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!Start your journey with 360x Events, by creating a profile here.

brand ambassador at live event

Brand Ambassador, Promotional Model, vs. Spokesmodel

It’s the age-old question… OK, well not age-old but still a good question!

You’re hosting an event. Do you need a brand ambassador, a promotional model, or a spokesmodel? Let’s help you figure it out by defining each below.

What is a Brand Ambassador?

In short, a brand ambassador is an individual hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador DO?

The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Interested in learning more? Read our article “What Does It Mean to be a Brand Ambassador?” for more information.

What is a Promotional Model?

A promotional model is hired by a business to draw in an audience at high-traffic live events. These individuals are experts in face-to-face marketing, also known as live marketing.

You will find promotional models working at trade shows, conventions, promotional events, corporate events, and even sporting events, concerts, and festivals!

What Does a Promotional Model DO? 

After grabbing a prospect or consumer’s attention, it is a promotional model’s job to:

  • Increase product or service awareness
  • Provide product or service information
  • Serve as an extension of the brand, and
  • Create a lasting, positive impression

What is a Spokesmodel?

Last but certainly not least, we have spokesmodels! What is a spokesmodel? Similar to a spokesperson, who is defined as “a person who speaks as the representative of a group or organization,” a spokesmodel helps reinforce the image a brand is trying to create.

By definition, a spokesmodel is “an attractive or otherwise appealing person who is hired to speak on behalf of a company or product.” This might be for print, video, magazine, or television commercials.

What Does a Spokesmodel DO?

Typically, a spokesmodel will work product demonstrations, launch parties, and other public relations events to confirm their endorsement in public.

Having a spokesmodel for your brand can help:

  • Increase brand credibility
  • Bolster awareness
  • Catch prospective attention, and even
  • Rejuvenate your brand

If you’re hosting an upcoming event and need to hire any one of the above talent, get in touch with our team at 360x Events & Promotions today!

Why? We provide the very best in live event staffing and experiential marketing for conventions, trade shows, specialty events, promotional staffing, and more. When you need quality, professional, friendly staff, 360x is your solution.

Experiential Marketing written on a piece of paper in bright colors

What is Experiential Marketing? Why Should I Use It?

Gone are the days of newspaper ads being enough to sell a product or service! At 360x, we’ve seen the marketing industry transform throughout the years—and one up-and-coming marketing strategy takes the cake. 

Enter experiential marketing.

In this article, we’ll explain what experiential marketing is and why it works. Let’s get started.

What is Experiential Marketing?

Experiential marketing, also known as engagement marketing, is a newer marketing strategy that engages a brand’s customers and/or prospects using live interaction.

Esther Sauri, a marketer at Linkilaw Solicitors, put it best:

Experiential marketing is, in its simplest definition, a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand.”

What’s not to like!? Now, let’s look at what this marketing strategy might look like in action.

Experiential Marketing in Action

Experiential marketing blends the benefits of both traditional and digital marketing. We know the word “experiential” sounds a bit intimidating…

Here’s an example from Hopin that’ll bring some more clarity on the difference between traditional marketing, digital marketing, and experiential marketing:

  • “A newspaper’s traditional marketing budget might go toward billboards…
  • Their digital marketing budget would fund search engine ads. If you searched ‘events near me,’ you might receive a Google ad for the paper’s local events section.
  • Their experiential marketing budget might support a pop-up hybrid event. At said event, imagine readers searching for headlines on the day they were born and creating a personalized ‘front page’ report they could access digitally, complete with audio snippets from key news stories of that time. That experience might not be focused on selling newspaper subscriptions or bringing in more readers. But by activating brand ambassadors and providing them with a compelling, personalized experience, the paper would enjoy stronger brand recognition and loyalty.”

Make sense?

Why Experiential Marketing?

So, why use experiential marketing in your business? Because it’s powerful.

Humans are emotional beings, and experiential marketing uses this fact to its advantage by creating emotional connections between consumers and a brand.

Moreover, this marketing strategy is all the more successful post-pandemic. Experiential marketing can use in-person and virtual means to create the best of both worlds.

Make Your Next Event Unforgettable

Want to make your event unforgettable? At Events 360x, we provide professional, courteous brand ambassadors and product specialists for all experiential marketing events.

Our staff will expertly demo your products and engage with the public. Interested in learning more? Request talent now. Then, read on to create an unforgettable experiential marketing experience.

modern conference with orange chairs and people

Conference vs. Trade Show: What’s the Difference?

Business owners are constantly looking for ways to build professional expertise and better their business networks, yes? Enter conferences and trade shows. 

Conferences and trade shows make up two of the major event types when it comes to the meetings and events industry. Although these two events are both great ways for business owners to achieve these goals, conferences and tradeshows are not the same.

Here, we’ll discuss a conference vs. a tradeshow and some of the largest known events for each. Let’s dive in!

What is a Conference?

Think formal. A conference is defined as a professional opportunity “to exchange education and information through a consultatory setting with a formal agenda.”

Why might someone attend a conference? Typically, an individual would decide to attend a conference if they were interested in:

  • Developing industry knowledge
  • Learning current practices or developments, or
  • Having professional discussions with people in your industry

Conferences typically include a variety of keynote speakers and presentations on the agenda.

The Biggest International Conferences

To name a few, some of the most popular conferences around the globe include:

What is a Trade Show?

A trade show is an event where companies—typically of the same industry—showcase products and offerings. Think of trade shows as educational infomercials!

So, what makes a great trade show? A great trade show should have a variety of companies and booths actively “trading” ideas and information (HA, see what we did there!?)

Trade shows are great for businesses that want to find new clients and partner with other companies.

Most Popular U.S. Trade Shows

Some of the most popular trade shows that occur in the U.S. include:

Planning Your Next Conference or Trade Show?

If you’re a business looking to plan your next big conference or tradeshow, you’re going to need an awesome team of dedicated staff! At 360x Events & Promotions, we procure top talent for events.

Think of us as your one-stop shop for talent and event support! Get ahead of the game and request talent now. Then, read on to learn more about how to create a memorable live event.

brand ambassador on phone on instagram

What Does It Mean to be a Brand Ambassador?

The power of suggestion is becoming increasingly powerful in today’s digital age. In fact, research shows that 83% of surveyed individuals are more convinced by recommendations made to them by those they know and trust than recommendations made via traditional advertising.

The research considered, it makes sense as to why companies today are using brand ambassadors more than ever. But what does it mean to be a brand ambassador? Let’s discuss!

What Does It Mean to be a Brand Ambassador?

So, what is a brand ambassador? A brand ambassador is not to be confused with an accredited diplomat sent by a country as its official representative to a foreign country…

Instead, a brand ambassador is an individual who is hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador Do?

So, now you know what a brand ambassador is—but what does a brand ambassador do? The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Successful Brand Ambassador Programs

Below is a quick list of companies that have implemented successful brand ambassador programs.

  • Lululemon
  • Red Bull
  • Harley Davidson
  • Xbox

Interested in Becoming or Hiring a Brand Ambassador?

Does your company need to hire a brand ambassador? Or, are you a brand ambassador looking for your next gig? At 360x Events and Promotions, we’re always looking for new talent to join our team. Fill out this form to learn more!

people eating at pop up live event

How to Staff a Pop-Up Event In Las Vegas

“Here today, gone tomorrow…” This adage is the very essence of a pop-up event. Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them. This considered, it’s important to find the best people to work your pop-up event.

Let’s chat specifically about how to staff a pop-up event in Las Vegas.

What is a Pop-Up Event?

First, what is a pop-up event? A pop-up event is defined as a temporary event “hosted in unique venues ranging from temporary fixtures in open public spaces to unused retail space.” These events typically last anywhere from a few hours to a few days.

Because the use of short-term rentals is increasing, pop-up events now have the opportunity to grow within the events sector.

(Plus, due to the pandemic, the US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. AKA… The perfect breeding ground for more similar events!)

Examples of awesome pop-up events include:

  • This take-out only restaurant pop-up in Finland called TakeIn
  • A Nike pop-up that displayed gold-dipped Jordans during the NBA All-Star weekend in New Orleans
  • Solve’s internship interview pop-up

How to Staff a Pop-Up Event

Here are four tips on how to staff a pop-up event in Las Vegas! (Although these tips could likely apply to an event anywhere in the world; not just Sin City).

Create a Killer (and Honest!) Job Description

Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Make sure to include:

  • Job title and responsibilities
  • Location (Viva Las Vegas!)
  • Any required qualifications
  • Working conditions
  • Compensation

Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.

Identify Who Makes a Good Applicant

After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)

Here are some questions to consider when identifying a good candidate vs. maybe a not-so-good candidate:

  • Is this applicant excited about the opportunity?
  • Does this applicant align with our brand and the products we’ll be showcasing?
  • Does this applicant have any references or similar work experience?
  • And of course, is this applicant able to be in Las Vegas for the event?

Know Where to Look for Top Talent

So, where should you look to source staff for your pop-up event?

  1. Your inner circle (Think: Friends and family!)
  2. Previous employees and people you’ve hired or worked with
  3. Staffing agencies (like us, 360x Events and Promotions!)

Make Sure Your Staff Receives Proper Training

Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.

  • Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
  • Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
  • Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
  • General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.
infographic for "How to Staff a Pop-Up Event in Las Vegas"

Looking For Talent to Staff Your Next Pop-Up Event?

Are you looking to staff your own pop-up? Pop-ups are a great, fun way to increase brand and product awareness while also generating excitement and buzz. Let’s get people talkin’!

At 360x, we are your one-stop-shop for talent procurement and event support. We are nationwide experts in sourcing live performers, brand ambassadors, promotional talent, actors, models, mascots, field managers, DJs, spokesmodels, Comic-Con specialists, and even influencers! Get in touch today.

people cheerings at a live event

Your Live Event Staffing Plan

Your live event is just around the corner, which means you should be putting the finishing touches on your event staffing plan. If this is still on your “To-Do” checklist, don’t fret—there’s still time to create a last-minute staffing plan.

Use our guide to help you run a successful event using prepared talent who have the right skills, experience, and aptitude for last-minute staffing.

Recruit the Right People 

Hiring talent that is right for the job is a key element to a successful experience. Do this by partnering with an event staffing agency or a talent agency that has a seasoned list of talent to staff your event well.

At 360x Events and Promotions, we recruit live performers, actors, mascots, brand ambassadors, hosts, specialized talent, and more to staff any event—and quick.

We’re a nationwide agency that specializes in talent procurement and providing event support. In our world, “presentation is everything.” We ensure the talent you hire through us is professional and prepared so that your event runs as smoothly as possible.

Our goal is to solve your problems and simplify your life, and we have been doing this for our clients for over 20 years.

Hire the Right Number of People 

How do you know how many people to staff for an event?

Consider the following: 

  • How many people will attend the event? 
  • How long will the event last?
  • What kind of talent do I need to hire? 
  • What is my talent budget?

Our general rule of thumb is to hire more hands than you need while expecting people will not show up. For example, we send 120 bodies of talent to an event that booked 100 because we expect that a few people will not show up. That’s showbusiness, baby.

Set Clear Expectations

Communicate. Communicate. Communicate.

The talent you hire should know what is expected of them while they work the event. You can do this by providing information that guides the talent. Explain the following:  

  • What time should they arrive?
  • Where should they park?
  • Where can they leave their personal belongings?
  • Where can they pick up badges, uniforms, or any other required items?
  • Where should they be stationed?
  • How long will they be stationed?
  • What will they be doing? 
  • What should they do after their shift? 

In addition to answering these questions, you should provide:

  • A timeline of the day
  • A frequently asked questions page to help the talent prepare for any questions attendees may have
  • Any additional information relevant to your specific event

Providing your hired talent the resources to know what is clearly expected of them helps the event run efficiently. Furthermore, it also helps guests feel at ease and happier.

Setting clear expectations will help your event go as planned, eliminating the potential for the event to be confusing for anyone attending.

Know that the Show Must Go On 

Sometimes, things don’t go according to plan—and that’s okay! When your live event does finally come around, understand that some things may pop up that you weren’t prepared for. 

If that happens, remember the show must go on. Take any unexpected surprises in stride.

A last-minute staffing plan doesn’t have to be complicated, especially if you work with us at 360x Events. We procure top talent for events and are your one-stop shop for talent and event support.

Request talent today.

las vegas sign with palm trees and airplane flying over on a sunny day

Calling All Talent: Las Vegas Edition!

Vegas baby! It’s time to recruit talent in Las Vegas. 360x Events and Promotions is looking to hire top talent to join our team. Our team at 360x works with a variety of companies to staff some of the largest events in Vegas.

After all, they don’t call Vegas the entertainment (and marriage!) capital of the world for nothing. Whether you’re a student in college, a fitness teacher trying to make a little money on the side, or someone with a passion for acting and live performing, we need you!

What Kind of Vegas Event Job Openings Do We Have?

We’re always looking to hire talent that aligns with the following profiles:

  • Live Performers
  • Brand Ambassadors
  • Promotional Talent
  • Actors
  • Models
  • Mascots
  • Field Managers
  • Influencers
  • Spokesmodels
  • Specialty Talent
  • And more! 

What Does It Look Like to Work at a Las Vegas Event?

Of course, working at a Vegas event looks different depending on the job you’re doing. Take a look at our highlight reel below to see a few ways our talent shows up!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!


Start your journey with 360x Events, by creating a profile here.

Convention

Top Tips to Make Your Trade Show or Convention a Success

Do you have an upcoming trade show or convention on your calendar? At 360x Events and Promotions, we staff some of the biggest brands’ conferences and some of the most-attended trade shows.

Here are our tips for what makes a great experience!

Brand Everything!

From staff t-shirts to lanyards, giant digital signs to cocktails, reinforce your brand with visuals.

How to do that? You’ll need a great planner to imagine every opportunity to brand swag and decor, then some creatives to make it happen.

Share on Social

Your participants want to share their experiences so make it fun and easy! 

Think: QR codes to connect with social media, bespoke hashtags for your event and photo booths, live performers, and once-in-a-lifetime experiences that cry out “take a picture of me!”

Go Digital

Some people have truly embraced the virtual conference world. Other people are dying to be back in person…

Luckily, you can have your cake and eat it too with interactive apps, augmented reality opportunities, and big screen streaming options so your physical participants feel like they have access to the digital crowd and vice versa.

Send Them Away with Something to Remember

Gone are the days of a mousepad and a baseball cap cutting the mustard for swag takeaways. It’s time to get creative! (You’d be amazed at what fun and creative gifts people come up with at the trade shows we staff!)

Think outside the box and send people home with swag that will grace their homes and offices for years to come. Think blankets, speakers, cool hanging pendant lights, hand-tooled leather goods, vegan decals with 80s bands on them, and our fave… Inflatable unicorns!

Tease the Next BIG Thing!

You’re hosting a conference or trade show to accomplish a goal. Be clear on what metrics you’ll use to gauge success and plan everything backward from those goals.

Likely, you’ll have some long-term plans for your participants so, let them in on the next big thing. Motivating employees? Tease the next incentive trip. Bringing tradespeople together? Tease the next event you’ll be hosting.

Work With Our 360x Team!

At Events360x, we partner with some of the top brands to create a memorable event for all who attend. Our global network of talent allows us to assist your event coordinators with all their staffing needs. Worried about under/overstaffing? We’ve got you covered! 

Reach out to our team for your next event, fill out the form here.

Then, read on for more information on how to create a memorable live event!

live event concert with purple lights

Your Guide to Creating a Memorable Live Event

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou

Do you want the ultimate key to creating a memorable live event? At 360x Events & Promotions, we’ve got you covered.

The number one rule for creating a memorable event is this: Create an experience that makes people feel wonderful and you’ll create a lasting connection!

Despite popular belief, it’s not about spending a fortune to create non-stop entertainment or throwing a list of high-profile speakers at your attendees, it’s about creating connection and impact.

So, follow along for some tips on how to create that memorable event that will blow the socks off your attendees.

Create an Unforgettable Entrance with Docents and Concierge Staffing

There is no better experience than arriving at your event with a dedicated staff just waiting to cater to your attendees’ every need. 

Greet your guests with smiling faces and all their questions answered.

It works for high-end hospitality and it will work for you.

Make It a Game!

Add elements of gamification to your event and watch the friendly competition ramp up a level.  Everyone loves to see their name in lights so have a board that’s highly visible where the leaders are displayed.

A little friendly competition never hurt anyone!

Get Creative with Name Badges

“Hello, My Name Is…” badges can be fun—especially if you offer stickers with fun filler words (think “bacon”)… but don’t stop there!

Think about your attendees: Are they elegant? Hip? Funny? Would a mathematical option appeal to your nerdier demographic?

Putting thought into the element your participants will wear every day is worth the time and investment.

Rethink the Agenda (and Networking!)

If COVID-19 taught us anything, it’s that digital is the way of the future. Use QR codes for agendas and consider using a networking app that allows participants to connect on social media with each other within the conference app.

Spice Up the Day with Visualizations

Hire artists to take the words that presenters are using and visualize them either in physical works or massive digital displays (or both).

Offer participants the opportunity to take the art home if they accomplish a certain level of participation or social sharing. Or, just give the art away at random. Surprises are delightful!

Incorporate Themes into Everything

From food to music, you can create memorable pods of experiential marketing using all five senses (careful with touch, of course!)

Think of areas of your event as islands of experience, then customize the environment to delight attendees with food, music, and even temporary tattoos and face paint (think tequila tastings and Dia de Los Muertos designs).

Don’t Forget the Follow-Up

Most companies strive to turn casual visitors into raving fans. Post-event, you’re likely to have raving fans at the ready. Don’t waste all the goodwill!

Make it easy to share pictures of your event on social media, and remind your attendees of the fun they had with photo montages posted to your company page.

Additionally, follow up with polls, surveys, and feedback opportunities. If you’re like us, you’re always striving to be better, and feedback is a great way to do more of what works (and less of what doesn’t!)

Join Our 360x Team!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space.

If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!

Start your journey with 360x Events, by creating a profile.