Tag Archive for: Event Staffing

bottles of alcohol on an aesthetic dark shelf

How to Properly Staff Your Upcoming Alcohol Promotion

Holding an event that has alcohol keeps the energy high and the party going… However, events that serve alcohol can cause headaches and frustrations for event coordinators.

On top of logistic planning, you have to consider your specific state guidelines for events with alcohol—which would require enlisting the help of an entire legal team!

Let’s be honest… Your time is better spent curating a memorable, exciting experience for all who attend! So, how should you go about tackling an event with alcohol?

Here are a few things to think about before you source a liquor vendor:

Is Your Event On-Premise?

On-premise events are events that take place in a venue, like a bar or a restaurant, where the attendees purchase alcohol and consume it on location.

Do You Have the Proper Licensing?

Better said, does your venue have the correct license for the type of alcohol you would like to serve?

What Permits Do You Need to Sell Alcohol at Your Event?

Permitting varies based on a state-by-state basis. In California, for example, you’re required to obtain “a permit from the California State Department of Alcoholic Beverage Control (ABC) in addition to your Citywide Special Event Permit” to sell any alcoholic beverages.

Be sure to conduct proper due diligence—you don’t want to get into any hot (legal) water!

Who Can Serve Alcohol at Your Event?

Do you need help staffing the right people to make your event go smoothly? Reach out to 360x Events & Promotions today to start planning for your next event!

Our Services

At 360x, we staff alcohol promotions for beer, liquor, and wine brands at the following events:

  • Festivals
  • Bars
  • Nightclubs
  • Liquor Stores
  • Retailer Outlets
  • Concert Outlets
  • Sporting Events
  • Food Truck Events, and
  • Music Venues

Although we don’t provide any alcohol, we hire high-energy representatives to help promote these brands!

Read on to learn more about us. Then, check out your guide to creating a memorable live event.

event staff setting up a table at a wedding

How to Choose An Event Staffing Agency

With the growing popularity of experiential marketing, it’s important to have the right staff serve as the face of your business, which sets the tone for your events.

When choosing a staffing agency for your next event, there are some important factors to consider to ensure a smooth, successful affair. Let’s discuss! But first, what is experiential marketing?

What is Experiential Marketing?

Experiential marketing is a newer marketing strategy that utilizes live interaction to engage a brand’s customers and/or prospective customers – think of brand pop-up events with unique activities or brand ambassadors demoing a product and handing out free samples!

Interested in learning more? Read our blog post “What is Experiential Marketing? Why Should I Use It?

What Should I Look for in a Staffing Agency?

When it comes to event staffing, you want to make sure that you are working with the best of the best (duh!) After all, you are putting your reputation on the line by hiring someone to work at your event.

So, what should you look for in a good event staffing agency? Here are four tips:

Experience

The staffing agency you select should, first of all, have a good reputation (with references and testimonials from past clients to back it up!) Additionally, make sure the agency is licensed and properly insured.

Good staffing agencies should have a lot of experience staffing events of all sizes and types. This will guarantee that the agency has experience staffing events of a similar size and scope to the one you’re planning.

Variety

The agency should offer a variety of services and individuals, such as:

  • Event management
  • Registration
  • Ushers
  • Food and beverage servers
  • The list goes on!

A good event staffing agency should have a variety of staff members available.

Quality Staff

Moreover, the staff members available should be qualified and experienced in providing great customer service. When looking at a particular agency, ask to see a list of their current staff! Check out their bios and resumes; do some digging.

This research will give you a sense of the quality of employees the agency can provide. Of course, all employees should be properly screened and trained prior to work as well.

Excellent Customer Service

Lastly, the agency should be easy to work with to ensure a smooth partnership. Their team should include employees who demonstrate great customer service.

What Are the Pros and Cons of a Temp Agency?

Temp agencies, or temporary employment agencies, can be a great way to quickly and easily fill last-minute staffing needs. However, there are also some potential drawbacks.

Let’s take a look at the pros and cons of using a temp agency to staff your events.

Pros of Using a Temp Agency to Staff Your Events

Below are six pros of using a temp agency to staff your events.

  • Lower Liability for Your Business: Using a staffing agency allows an employer to hire an employee on a trial basis before making a long-term commitment, which lowers hiring risks. The agency also takes care of things like workers’ compensation insurance, general liability insurance, and all other costs related to employment. Woohoo!
  • Reduced Time to Hire: A staffing agency can reduce an employer’s time to hire from weeks or months to days.
  • Large Talent Pools: Great staffing agencies will have amassed a database of talented and skilled individuals to assist in easily filling positions with the most qualified candidates.
  • Staffing Agencies Save Employers’ Money: Using a staffing agency can save employers money on things like marketing, benefits, and overtime costs.
  • Offer Flexibility: Staffing agencies offer flexibility by allowing employers to bring on skilled workers for short-term projects.
  • Save Time on Onboarding and Payroll: Who are we kidding? Onboarding and payroll is a PAIN! Agencies handle onboarding paperwork and payroll taxes for contract employees.

Cons of Using a Temp Agency to Staff Your Events

Below are three cons of using a temp agency to staff your events.

  • Training Staff Can Take Time: This considered, it’s important to find an agency that specializes in the type of position you’re looking to fill.
  • Potential Team Bonding and Culture Issues: While agencies save employers time on onboarding and payroll, they also lose out on the ability to cultivate long-term relationships with employees.
  • Some Control of the Hiring Process is Lost: Some staffing agencies may not have strong recruitment processes, which could result in subpar candidates.

As you can see, the pros far outweigh the cons of using a temp agency to staff your events.

Need Staff for Your Next Event?

If you’re looking to hire event staff, it’s important to choose the right staffing agency. Not all agencies are created equal – as we’ve learned, some are better than others at finding qualified employees and matching them with the right event.

For the best of the best, reach out to our team at 360x Events & Promotions to request talent for your next event! Then, check out our blog for your live event staffing plan.

group of women happy cheering

360x Events Has Been Certified by the Women’s Business Enterprise National Council

360x Events & Promotions a business specializing in event staffing nationwide, is proud to announce national certification as a Women’s Business Enterprise by the Business Enterprise Council- West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

Read on to learn more about who we are at 360x Events & Promotions.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification.

Read on for more WBENC information.

What Does It Look Like to Work with 360x?

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!Start your journey with 360x Events, by creating a profile here.

las vegas sign with palm trees and airplane flying over on a sunny day

Calling All Talent: Las Vegas Edition!

Vegas baby! It’s time to recruit talent in Las Vegas. 360x Events and Promotions is looking to hire top talent to join our team. Our team at 360x works with a variety of companies to staff some of the largest events in Vegas.

After all, they don’t call Vegas the entertainment (and marriage!) capital of the world for nothing. Whether you’re a student in college, a fitness teacher trying to make a little money on the side, or someone with a passion for acting and live performing, we need you!

What Kind of Vegas Event Job Openings Do We Have?

We’re always looking to hire talent that aligns with the following profiles:

  • Live Performers
  • Brand Ambassadors
  • Promotional Talent
  • Actors
  • Models
  • Mascots
  • Field Managers
  • Influencers
  • Spokesmodels
  • Specialty Talent
  • And more! 

What Does It Look Like to Work at a Las Vegas Event?

Of course, working at a Vegas event looks different depending on the job you’re doing. Take a look at our highlight reel below to see a few ways our talent shows up!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!


Start your journey with 360x Events, by creating a profile here.

Experiential Marketing written on a piece of paper in bright colors

What is Experiential Marketing? Why Should I Use It?

Gone are the days of newspaper ads being enough to sell a product or service! At 360x, we’ve seen the marketing industry transform throughout the years—and one up-and-coming marketing strategy takes the cake. 

Enter experiential marketing.

In this article, we’ll explain what experiential marketing is and why it works. Let’s get started.

What is Experiential Marketing?

Experiential marketing, also known as engagement marketing, is a newer marketing strategy that engages a brand’s customers and/or prospects using live interaction.

Esther Sauri, a marketer at Linkilaw Solicitors, put it best:

Experiential marketing is, in its simplest definition, a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand.”

What’s not to like!? Now, let’s look at what this marketing strategy might look like in action.

Experiential Marketing in Action

Experiential marketing blends the benefits of both traditional and digital marketing. We know the word “experiential” sounds a bit intimidating…

Here’s an example from Hopin that’ll bring some more clarity on the difference between traditional marketing, digital marketing, and experiential marketing:

  • “A newspaper’s traditional marketing budget might go toward billboards…
  • Their digital marketing budget would fund search engine ads. If you searched ‘events near me,’ you might receive a Google ad for the paper’s local events section.
  • Their experiential marketing budget might support a pop-up hybrid event. At said event, imagine readers searching for headlines on the day they were born and creating a personalized ‘front page’ report they could access digitally, complete with audio snippets from key news stories of that time. That experience might not be focused on selling newspaper subscriptions or bringing in more readers. But by activating brand ambassadors and providing them with a compelling, personalized experience, the paper would enjoy stronger brand recognition and loyalty.”

Make sense?

Why Experiential Marketing?

So, why use experiential marketing in your business? Because it’s powerful.

Humans are emotional beings, and experiential marketing uses this fact to its advantage by creating emotional connections between consumers and a brand.

Moreover, this marketing strategy is all the more successful post-pandemic. Experiential marketing can use in-person and virtual means to create the best of both worlds.

Make Your Next Event Unforgettable

Want to make your event unforgettable? At Events 360x, we provide professional, courteous brand ambassadors and product specialists for all experiential marketing events.

Our staff will expertly demo your products and engage with the public. Interested in learning more? Request talent now. Then, read on to create an unforgettable experiential marketing experience.

modern conference with orange chairs and people

Conference vs. Trade Show: What’s the Difference?

Business owners are constantly looking for ways to build professional expertise and better their business networks, yes? Enter conferences and trade shows. 

Conferences and trade shows make up two of the major event types when it comes to the meetings and events industry. Although these two events are both great ways for business owners to achieve these goals, conferences and tradeshows are not the same.

Here, we’ll discuss a conference vs. a tradeshow and some of the largest known events for each. Let’s dive in!

What is a Conference?

Think formal. A conference is defined as a professional opportunity “to exchange education and information through a consultatory setting with a formal agenda.”

Why might someone attend a conference? Typically, an individual would decide to attend a conference if they were interested in:

  • Developing industry knowledge
  • Learning current practices or developments, or
  • Having professional discussions with people in your industry

Conferences typically include a variety of keynote speakers and presentations on the agenda.

The Biggest International Conferences

To name a few, some of the most popular conferences around the globe include:

What is a Trade Show?

A trade show is an event where companies—typically of the same industry—showcase products and offerings. Think of trade shows as educational infomercials!

So, what makes a great trade show? A great trade show should have a variety of companies and booths actively “trading” ideas and information (HA, see what we did there!?)

Trade shows are great for businesses that want to find new clients and partner with other companies.

Most Popular U.S. Trade Shows

Some of the most popular trade shows that occur in the U.S. include:

Planning Your Next Conference or Trade Show?

If you’re a business looking to plan your next big conference or tradeshow, you’re going to need an awesome team of dedicated staff! At 360x Events & Promotions, we procure top talent for events.

Think of us as your one-stop shop for talent and event support! Get ahead of the game and request talent now. Then, read on to learn more about how to create a memorable live event.

Convention

Top Tips to Make Your Trade Show or Convention a Success

Do you have an upcoming trade show or convention on your calendar? At 360x Events and Promotions, we staff some of the biggest brands’ conferences and some of the most-attended trade shows.

Here are our tips for what makes a great experience!

Brand Everything!

From staff t-shirts to lanyards, giant digital signs to cocktails, reinforce your brand with visuals.

How to do that? You’ll need a great planner to imagine every opportunity to brand swag and decor, then some creatives to make it happen.

Share on Social

Your participants want to share their experiences so make it fun and easy! 

Think: QR codes to connect with social media, bespoke hashtags for your event and photo booths, live performers, and once-in-a-lifetime experiences that cry out “take a picture of me!”

Go Digital

Some people have truly embraced the virtual conference world. Other people are dying to be back in person…

Luckily, you can have your cake and eat it too with interactive apps, augmented reality opportunities, and big screen streaming options so your physical participants feel like they have access to the digital crowd and vice versa.

Send Them Away with Something to Remember

Gone are the days of a mousepad and a baseball cap cutting the mustard for swag takeaways. It’s time to get creative! (You’d be amazed at what fun and creative gifts people come up with at the trade shows we staff!)

Think outside the box and send people home with swag that will grace their homes and offices for years to come. Think blankets, speakers, cool hanging pendant lights, hand-tooled leather goods, vegan decals with 80s bands on them, and our fave… Inflatable unicorns!

Tease the Next BIG Thing!

You’re hosting a conference or trade show to accomplish a goal. Be clear on what metrics you’ll use to gauge success and plan everything backward from those goals.

Likely, you’ll have some long-term plans for your participants so, let them in on the next big thing. Motivating employees? Tease the next incentive trip. Bringing tradespeople together? Tease the next event you’ll be hosting.

Work With Our 360x Team!

At Events360x, we partner with some of the top brands to create a memorable event for all who attend. Our global network of talent allows us to assist your event coordinators with all their staffing needs. Worried about under/overstaffing? We’ve got you covered! 

Reach out to our team for your next event, fill out the form here.

Then, read on for more information on how to create a memorable live event!

live event concert with purple lights

Your Guide to Creating a Memorable Live Event

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou

Do you want the ultimate key to creating a memorable live event? At 360x Events & Promotions, we’ve got you covered.

The number one rule for creating a memorable event is this: Create an experience that makes people feel wonderful and you’ll create a lasting connection!

Despite popular belief, it’s not about spending a fortune to create non-stop entertainment or throwing a list of high-profile speakers at your attendees, it’s about creating connection and impact.

So, follow along for some tips on how to create that memorable event that will blow the socks off your attendees.

Create an Unforgettable Entrance with Docents and Concierge Staffing

There is no better experience than arriving at your event with a dedicated staff just waiting to cater to your attendees’ every need. 

Greet your guests with smiling faces and all their questions answered.

It works for high-end hospitality and it will work for you.

Make It a Game!

Add elements of gamification to your event and watch the friendly competition ramp up a level.  Everyone loves to see their name in lights so have a board that’s highly visible where the leaders are displayed.

A little friendly competition never hurt anyone!

Get Creative with Name Badges

“Hello, My Name Is…” badges can be fun—especially if you offer stickers with fun filler words (think “bacon”)… but don’t stop there!

Think about your attendees: Are they elegant? Hip? Funny? Would a mathematical option appeal to your nerdier demographic?

Putting thought into the element your participants will wear every day is worth the time and investment.

Rethink the Agenda (and Networking!)

If COVID-19 taught us anything, it’s that digital is the way of the future. Use QR codes for agendas and consider using a networking app that allows participants to connect on social media with each other within the conference app.

Spice Up the Day with Visualizations

Hire artists to take the words that presenters are using and visualize them either in physical works or massive digital displays (or both).

Offer participants the opportunity to take the art home if they accomplish a certain level of participation or social sharing. Or, just give the art away at random. Surprises are delightful!

Incorporate Themes into Everything

From food to music, you can create memorable pods of experiential marketing using all five senses (careful with touch, of course!)

Think of areas of your event as islands of experience, then customize the environment to delight attendees with food, music, and even temporary tattoos and face paint (think tequila tastings and Dia de Los Muertos designs).

Don’t Forget the Follow-Up

Most companies strive to turn casual visitors into raving fans. Post-event, you’re likely to have raving fans at the ready. Don’t waste all the goodwill!

Make it easy to share pictures of your event on social media, and remind your attendees of the fun they had with photo montages posted to your company page.

Additionally, follow up with polls, surveys, and feedback opportunities. If you’re like us, you’re always striving to be better, and feedback is a great way to do more of what works (and less of what doesn’t!)

Join Our 360x Team!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space.

If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!

Start your journey with 360x Events, by creating a profile.

Comic Con Staff Downtown San Diego Comic Con

How to Create an Unforgettable Experiential Marketing Experience at Comic-Con 2022

San Diego Comic-Con (SDCC) has been canceled twice due to the COVID-19 pandemic. In fact, 2020 marked the first time in history that SDCC had missed a year since its establishment in 1970.

But this year, COMIC-CON IS BACK! Comic-Con 2022 is going to be an all-out no-holds-barred experience this year—and it’s just around the corner.

After two years of social distancing and canceled events, the world is ready to be back in person and we are ready to provide the best talent for your experiential marketing promotion!

Creating a truly memorable experiential marketing event takes planning, experience, and a team of reliable professionals. If you are looking for the right partner to bring your Comic-Con promotional event to life, you’ve come to the right place.

Planning your big event is a huge undertaking, we know, we’ve been doing this for decades. Interested in a few secrets to creating an unforgettable experiential marketing event?

Three Pro-Tips to Ensure Your Comic-Con Event is Memorable

Below we’ve listed three pro-tips to ensure your Comic-Con event is the most memorable of 2022. Let’s dive in.

Knock Their Socks Off!

As they say, “Go big or go home!”

If you want to make a splash, numbers speak. Don’t believe us? Just look at the gallery above to see what 100 brand ambassadors dressed the same can do for your promotional popup event. The effect is so memorable.

Bring the Fun

The bottom line is that people want to be around happy people.

If your talent is out there having a great time, interacting in a genuine and professional way, and inviting the onlookers to participate in the experience of your brand, you will get far more bang for your buck:

  • On social media
  • In the press, and
  • In the eyes of your target market

Don’t Forget those Hashtags and QR Codes!

Social media is the single easiest way to put everyone who sees your experiential marketing team out there to work as a promoter for you! Make it easy with clear brand identification elements and easy-to-find socials.

All publicity is good publicity, but good publicity is great!

Infographic of How to Create an Unforgettable Experiential Marketing Experience at ComicCon 2022
rp

Join Our 360x Team!

At 360x Events & Promotions, we pride ourselves on over-delivering. We know how important your event is to you and we overstaff, over-deliver, and overachieve every step of the way.

Our talent chooses to come back and work for us event after event, year after year because they know they’ll be working with the best people at the highest caliber promotions and live events from coast to coast.

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.
Start your journey with 360x Events, by creating a profile.

brand ambassador on phone on instagram

What Does It Mean to be a Brand Ambassador?

The power of suggestion is becoming increasingly powerful in today’s digital age. In fact, research shows that 83% of surveyed individuals are more convinced by recommendations made to them by those they know and trust than recommendations made via traditional advertising.

The research considered, it makes sense as to why companies today are using brand ambassadors more than ever. But what does it mean to be a brand ambassador? Let’s discuss!

What Does It Mean to be a Brand Ambassador?

So, what is a brand ambassador? A brand ambassador is not to be confused with an accredited diplomat sent by a country as its official representative to a foreign country…

Instead, a brand ambassador is an individual who is hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador Do?

So, now you know what a brand ambassador is—but what does a brand ambassador do? The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Successful Brand Ambassador Programs

Below is a quick list of companies that have implemented successful brand ambassador programs.

  • Lululemon
  • Red Bull
  • Harley Davidson
  • Xbox

Interested in Becoming or Hiring a Brand Ambassador?

Does your company need to hire a brand ambassador? Or, are you a brand ambassador looking for your next gig? At 360x Events and Promotions, we’re always looking for new talent to join our team. Fill out this form to learn more!