Tag Archive for: Experiential Marketing

las vegas sign with palm trees and airplane flying over on a sunny day

Calling All Talent: Las Vegas Edition!

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Vegas baby! It’s time to recruit talent in Las Vegas. 360x Events and Promotions is looking to hire top talent to join our team. Our team at 360x works with a variety of companies to staff some of the largest events in Vegas.

After all, they don’t call Vegas the entertainment (and marriage!) capital of the world for nothing. Whether you’re a student in college, a fitness teacher trying to make a little money on the side, or someone with a passion for acting and live performing, we need you!

What Kind of Vegas Event Job Openings Do We Have?

We’re always looking to hire talent that aligns with the following profiles:

  • Live Performers
  • Brand Ambassadors
  • Promotional Talent
  • Actors
  • Models
  • Mascots
  • Field Managers
  • Influencers
  • Spokesmodels
  • Specialty Talent
  • And more! 

What Does It Look Like to Work at a Las Vegas Event?

Of course, working at a Vegas event looks different depending on the job you’re doing. Take a look at our highlight reel below to see a few ways our talent shows up!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!


Start your journey with 360x Events, by creating a profile here.

Experiential Marketing written on a piece of paper in bright colors

What is Experiential Marketing? Why Should I Use It?

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Gone are the days of newspaper ads being enough to sell a product or service! At 360x, we’ve seen the marketing industry transform throughout the years—and one up-and-coming marketing strategy takes the cake. 

Enter experiential marketing.

In this article, we’ll explain what experiential marketing is and why it works. Let’s get started.

What is Experiential Marketing?

Experiential marketing, also known as engagement marketing, is a newer marketing strategy that engages a brand’s customers and/or prospects using live interaction.

Esther Sauri, a marketer at Linkilaw Solicitors, put it best:

“Experiential marketing is, in its simplest definition, a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand.”

What’s not to like!? Now, let’s look at what this marketing strategy might look like in action.

Experiential Marketing in Action

Experiential marketing blends the benefits of both traditional and digital marketing. We know the word “experiential” sounds a bit intimidating…

Here’s an example from Hopin that’ll bring some more clarity on the difference between traditional marketing, digital marketing, and experiential marketing:

  • “A newspaper’s traditional marketing budget might go toward billboards…
  • Their digital marketing budget would fund search engine ads. If you searched ‘events near me,’ you might receive a Google ad for the paper’s local events section.
  • Their experiential marketing budget might support a pop-up hybrid event. At said event, imagine readers searching for headlines on the day they were born and creating a personalized ‘front page’ report they could access digitally, complete with audio snippets from key news stories of that time. That experience might not be focused on selling newspaper subscriptions or bringing in more readers. But by activating brand ambassadors and providing them with a compelling, personalized experience, the paper would enjoy stronger brand recognition and loyalty.”

Make sense?

Why Experiential Marketing?

So, why use experiential marketing in your business? Because it’s powerful.

Humans are emotional beings, and experiential marketing uses this fact to its advantage by creating emotional connections between consumers and a brand.

Moreover, this marketing strategy is all the more successful post-pandemic. Experiential marketing can use in-person and virtual means to create the best of both worlds.

Make Your Next Event Unforgettable

Want to make your event unforgettable? At Events 360x, we provide professional, courteous brand ambassadors and product specialists for all experiential marketing events.

Our staff will expertly demo your products and engage with the public. Interested in learning more? Request talent now. Then, read on to create an unforgettable experiential marketing experience.

Convention

Top Tips to Make Your Trade Show or Convention a Success

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Do you have an upcoming trade show or convention on your calendar? At 360x Events and Promotions, we staff some of the biggest brands’ conferences and some of the most-attended trade shows.

Here are our tips for what makes a great experience!

Brand Everything!

From staff t-shirts to lanyards, giant digital signs to cocktails, reinforce your brand with visuals.

How to do that? You’ll need a great planner to imagine every opportunity to brand swag and decor, then some creatives to make it happen.

Share on Social

Your participants want to share their experiences so make it fun and easy! 

Think: QR codes to connect with social media, bespoke hashtags for your event and photo booths, live performers, and once-in-a-lifetime experiences that cry out “take a picture of me!”

Go Digital

Some people have truly embraced the virtual conference world. Other people are dying to be back in person…

Luckily, you can have your cake and eat it too with interactive apps, augmented reality opportunities, and big screen streaming options so your physical participants feel like they have access to the digital crowd and vice versa.

Send Them Away with Something to Remember

Gone are the days of a mousepad and a baseball cap cutting the mustard for swag takeaways. It’s time to get creative! (You’d be amazed at what fun and creative gifts people come up with at the trade shows we staff!)

Think outside the box and send people home with swag that will grace their homes and offices for years to come. Think blankets, speakers, cool hanging pendant lights, hand-tooled leather goods, vegan decals with 80s bands on them, and our fave… Inflatable unicorns!

Tease the Next BIG Thing!

You’re hosting a conference or trade show to accomplish a goal. Be clear on what metrics you’ll use to gauge success and plan everything backward from those goals.

Likely, you’ll have some long-term plans for your participants so, let them in on the next big thing. Motivating employees? Tease the next incentive trip. Bringing tradespeople together? Tease the next event you’ll be hosting.

Work With Our 360x Team!

At Events360x, we partner with some of the top brands to create a memorable event for all who attend. Our global network of talent allows us to assist your event coordinators with all their staffing needs. Worried about under/overstaffing? We’ve got you covered! 

Reach out to our team for your next event, fill out the form here.

Then, read on for more information on how to create a memorable live event!

Comic Con Staff Downtown San Diego Comic Con

How to Create an Unforgettable Experiential Marketing Experience at Comic-Con 2022

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San Diego Comic-Con (SDCC) has been canceled twice due to the COVID-19 pandemic. In fact, 2020 marked the first time in history that SDCC had missed a year since its establishment in 1970.

But this year, COMIC-CON IS BACK! Comic-Con 2022 is going to be an all-out no-holds-barred experience this year—and it’s just around the corner.

After two years of social distancing and canceled events, the world is ready to be back in person and we are ready to provide the best talent for your experiential marketing promotion!

Creating a truly memorable experiential marketing event takes planning, experience, and a team of reliable professionals. If you are looking for the right partner to bring your Comic-Con promotional event to life, you’ve come to the right place.

Planning your big event is a huge undertaking, we know, we’ve been doing this for decades. Interested in a few secrets to creating an unforgettable experiential marketing event?

Three Pro-Tips to Ensure Your Comic-Con Event is Memorable

Below we’ve listed three pro-tips to ensure your Comic-Con event is the most memorable of 2022. Let’s dive in.

Knock Their Socks Off!

As they say, “Go big or go home!”

If you want to make a splash, numbers speak. Don’t believe us? Just look at the gallery above to see what 100 brand ambassadors dressed the same can do for your promotional popup event. The effect is so memorable.

Bring the Fun

The bottom line is that people want to be around happy people.

If your talent is out there having a great time, interacting in a genuine and professional way, and inviting the onlookers to participate in the experience of your brand, you will get far more bang for your buck:

  • On social media
  • In the press, and
  • In the eyes of your target market

Don’t Forget those Hashtags and QR Codes!

Social media is the single easiest way to put everyone who sees your experiential marketing team out there to work as a promoter for you! Make it easy with clear brand identification elements and easy-to-find socials.

All publicity is good publicity, but good publicity is great!

Infographic of How to Create an Unforgettable Experiential Marketing Experience at ComicCon 2022
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Join Our 360x Team!

At 360x Events & Promotions, we pride ourselves on over-delivering. We know how important your event is to you and we overstaff, over-deliver, and overachieve every step of the way.

Our talent chooses to come back and work for us event after event, year after year because they know they’ll be working with the best people at the highest caliber promotions and live events from coast to coast.

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.
Start your journey with 360x Events, by creating a profile.

people eating at pop up live event

How to Staff a Pop-Up Event In Las Vegas

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“Here today, gone tomorrow…” This adage is the very essence of a pop-up event. Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them. This considered, it’s important to find the best people to work your pop-up event.

Let’s chat specifically about how to staff a pop-up event in Las Vegas.

What is a Pop-Up Event?

First, what is a pop-up event? A pop-up event is defined as a temporary event “hosted in unique venues ranging from temporary fixtures in open public spaces to unused retail space.” These events typically last anywhere from a few hours to a few days.

Because the use of short-term rentals is increasing, pop-up events now have the opportunity to grow within the events sector.

(Plus, due to the pandemic, the US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. AKA… The perfect breeding ground for more similar events!)

Examples of awesome pop-up events include:

  • This take-out only restaurant pop-up in Finland called TakeIn
  • A Nike pop-up that displayed gold-dipped Jordans during the NBA All-Star weekend in New Orleans
  • Solve’s internship interview pop-up

How to Staff a Pop-Up Event

Here are four tips on how to staff a pop-up event in Las Vegas! (Although these tips could likely apply to an event anywhere in the world; not just Sin City).

Create a Killer (and Honest!) Job Description

Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Make sure to include:

  • Job title and responsibilities
  • Location (Viva Las Vegas!)
  • Any required qualifications
  • Working conditions
  • Compensation

Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.

Identify Who Makes a Good Applicant

After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)

Here are some questions to consider when identifying a good candidate vs. maybe a not-so-good candidate:

  • Is this applicant excited about the opportunity?
  • Does this applicant align with our brand and the products we’ll be showcasing?
  • Does this applicant have any references or similar work experience?
  • And of course, is this applicant able to be in Las Vegas for the event?

Know Where to Look for Top Talent

So, where should you look to source staff for your pop-up event?

  1. Your inner circle (Think: Friends and family!)
  2. Previous employees and people you’ve hired or worked with
  3. Staffing agencies (like us, 360x Events and Promotions!)

Make Sure Your Staff Receives Proper Training

Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.

  • Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
  • Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
  • Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
  • General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.
infographic for "How to Staff a Pop-Up Event in Las Vegas"

Looking For Talent to Staff Your Next Pop-Up Event?

Are you looking to staff your own pop-up? Pop-ups are a great, fun way to increase brand and product awareness while also generating excitement and buzz. Let’s get people talkin’!

At 360x, we are your one-stop-shop for talent procurement and event support. We are nationwide experts in sourcing live performers, brand ambassadors, promotional talent, actors, models, mascots, field managers, DJs, spokesmodels, Comic-Con specialists, and even influencers! Get in touch today.