Holding an event that has alcohol keeps the energy high and the party going… However, events that serve alcohol can cause headaches and frustrations for event coordinators.

On top of logistic planning, you have to consider your specific state guidelines for events with alcohol—which would require enlisting the help of an entire legal team!

Let’s be honest… Your time is better spent curating a memorable, exciting experience for all who attend! So, how should you go about tackling an event with alcohol?

Here are a few things to think about before you source a liquor vendor:

Is Your Event On-Premise?

On-premise events are events that take place in a venue, like a bar or a restaurant, where the attendees purchase alcohol and consume it on location.

Do You Have the Proper Licensing?

Better said, does your venue have the correct license for the type of alcohol you would like to serve?

What Permits Do You Need to Sell Alcohol at Your Event?

Permitting varies based on a state-by-state basis. In California, for example, you’re required to obtain “a permit from the California State Department of Alcoholic Beverage Control (ABC) in addition to your Citywide Special Event Permit” to sell any alcoholic beverages.

Be sure to conduct proper due diligence—you don’t want to get into any hot (legal) water!

Who Can Serve Alcohol at Your Event?

Do you need help staffing the right people to make your event go smoothly? Reach out to 360x Events & Promotions today to start planning for your next event!

Our Services

At 360x, we staff alcohol promotions for beer, liquor, and wine brands at the following events:

• Festivals
• Bars
• Nightclubs
• Liquor Stores
• Retailer Outlets
• Concert Outlets
• Sporting Events
• Food Truck Events, and
• Music Venues

Although we don’t provide any alcohol, we hire high-energy representatives to help promote these brands!

Read on to learn more about us. Then, check out your guide to creating a memorable live event.