Tag Archive for: Staffing

bottles of alcohol on an aesthetic dark shelf

How to Properly Staff Your Upcoming Alcohol Promotion

Holding an event that has alcohol keeps the energy high and the party going… However, events that serve alcohol can cause headaches and frustrations for event coordinators.

On top of logistic planning, you have to consider your specific state guidelines for events with alcohol—which would require enlisting the help of an entire legal team!

Let’s be honest… Your time is better spent curating a memorable, exciting experience for all who attend! So, how should you go about tackling an event with alcohol?

Here are a few things to think about before you source a liquor vendor:

Is Your Event On-Premise?

On-premise events are events that take place in a venue, like a bar or a restaurant, where the attendees purchase alcohol and consume it on location.

Do You Have the Proper Licensing?

Better said, does your venue have the correct license for the type of alcohol you would like to serve?

What Permits Do You Need to Sell Alcohol at Your Event?

Permitting varies based on a state-by-state basis. In California, for example, you’re required to obtain “a permit from the California State Department of Alcoholic Beverage Control (ABC) in addition to your Citywide Special Event Permit” to sell any alcoholic beverages.

Be sure to conduct proper due diligence—you don’t want to get into any hot (legal) water!

Who Can Serve Alcohol at Your Event?

Do you need help staffing the right people to make your event go smoothly? Reach out to 360x Events & Promotions today to start planning for your next event!

Our Services

At 360x, we staff alcohol promotions for beer, liquor, and wine brands at the following events:

  • Festivals
  • Bars
  • Nightclubs
  • Liquor Stores
  • Retailer Outlets
  • Concert Outlets
  • Sporting Events
  • Food Truck Events, and
  • Music Venues

Although we don’t provide any alcohol, we hire high-energy representatives to help promote these brands!

Read on to learn more about us. Then, check out your guide to creating a memorable live event.

event staff setting up a table at a wedding

How to Choose An Event Staffing Agency

With the growing popularity of experiential marketing, it’s important to have the right staff serve as the face of your business, which sets the tone for your events.

When choosing a staffing agency for your next event, there are some important factors to consider to ensure a smooth, successful affair. Let’s discuss! But first, what is experiential marketing?

What is Experiential Marketing?

Experiential marketing is a newer marketing strategy that utilizes live interaction to engage a brand’s customers and/or prospective customers – think of brand pop-up events with unique activities or brand ambassadors demoing a product and handing out free samples!

Interested in learning more? Read our blog post “What is Experiential Marketing? Why Should I Use It?

What Should I Look for in a Staffing Agency?

When it comes to event staffing, you want to make sure that you are working with the best of the best (duh!) After all, you are putting your reputation on the line by hiring someone to work at your event.

So, what should you look for in a good event staffing agency? Here are four tips:

Experience

The staffing agency you select should, first of all, have a good reputation (with references and testimonials from past clients to back it up!) Additionally, make sure the agency is licensed and properly insured.

Good staffing agencies should have a lot of experience staffing events of all sizes and types. This will guarantee that the agency has experience staffing events of a similar size and scope to the one you’re planning.

Variety

The agency should offer a variety of services and individuals, such as:

  • Event management
  • Registration
  • Ushers
  • Food and beverage servers
  • The list goes on!

A good event staffing agency should have a variety of staff members available.

Quality Staff

Moreover, the staff members available should be qualified and experienced in providing great customer service. When looking at a particular agency, ask to see a list of their current staff! Check out their bios and resumes; do some digging.

This research will give you a sense of the quality of employees the agency can provide. Of course, all employees should be properly screened and trained prior to work as well.

Excellent Customer Service

Lastly, the agency should be easy to work with to ensure a smooth partnership. Their team should include employees who demonstrate great customer service.

What Are the Pros and Cons of a Temp Agency?

Temp agencies, or temporary employment agencies, can be a great way to quickly and easily fill last-minute staffing needs. However, there are also some potential drawbacks.

Let’s take a look at the pros and cons of using a temp agency to staff your events.

Pros of Using a Temp Agency to Staff Your Events

Below are six pros of using a temp agency to staff your events.

  • Lower Liability for Your Business: Using a staffing agency allows an employer to hire an employee on a trial basis before making a long-term commitment, which lowers hiring risks. The agency also takes care of things like workers’ compensation insurance, general liability insurance, and all other costs related to employment. Woohoo!
  • Reduced Time to Hire: A staffing agency can reduce an employer’s time to hire from weeks or months to days.
  • Large Talent Pools: Great staffing agencies will have amassed a database of talented and skilled individuals to assist in easily filling positions with the most qualified candidates.
  • Staffing Agencies Save Employers’ Money: Using a staffing agency can save employers money on things like marketing, benefits, and overtime costs.
  • Offer Flexibility: Staffing agencies offer flexibility by allowing employers to bring on skilled workers for short-term projects.
  • Save Time on Onboarding and Payroll: Who are we kidding? Onboarding and payroll is a PAIN! Agencies handle onboarding paperwork and payroll taxes for contract employees.

Cons of Using a Temp Agency to Staff Your Events

Below are three cons of using a temp agency to staff your events.

  • Training Staff Can Take Time: This considered, it’s important to find an agency that specializes in the type of position you’re looking to fill.
  • Potential Team Bonding and Culture Issues: While agencies save employers time on onboarding and payroll, they also lose out on the ability to cultivate long-term relationships with employees.
  • Some Control of the Hiring Process is Lost: Some staffing agencies may not have strong recruitment processes, which could result in subpar candidates.

As you can see, the pros far outweigh the cons of using a temp agency to staff your events.

Need Staff for Your Next Event?

If you’re looking to hire event staff, it’s important to choose the right staffing agency. Not all agencies are created equal – as we’ve learned, some are better than others at finding qualified employees and matching them with the right event.

For the best of the best, reach out to our team at 360x Events & Promotions to request talent for your next event! Then, check out our blog for your live event staffing plan.

people eating at pop up live event

How to Staff a Pop-Up Event In Las Vegas

“Here today, gone tomorrow…” This adage is the very essence of a pop-up event. Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them. This considered, it’s important to find the best people to work your pop-up event.

Let’s chat specifically about how to staff a pop-up event in Las Vegas.

What is a Pop-Up Event?

First, what is a pop-up event? A pop-up event is defined as a temporary event “hosted in unique venues ranging from temporary fixtures in open public spaces to unused retail space.” These events typically last anywhere from a few hours to a few days.

Because the use of short-term rentals is increasing, pop-up events now have the opportunity to grow within the events sector.

(Plus, due to the pandemic, the US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. AKA… The perfect breeding ground for more similar events!)

Examples of awesome pop-up events include:

  • This take-out only restaurant pop-up in Finland called TakeIn
  • A Nike pop-up that displayed gold-dipped Jordans during the NBA All-Star weekend in New Orleans
  • Solve’s internship interview pop-up

How to Staff a Pop-Up Event

Here are four tips on how to staff a pop-up event in Las Vegas! (Although these tips could likely apply to an event anywhere in the world; not just Sin City).

Create a Killer (and Honest!) Job Description

Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Make sure to include:

  • Job title and responsibilities
  • Location (Viva Las Vegas!)
  • Any required qualifications
  • Working conditions
  • Compensation

Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.

Identify Who Makes a Good Applicant

After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)

Here are some questions to consider when identifying a good candidate vs. maybe a not-so-good candidate:

  • Is this applicant excited about the opportunity?
  • Does this applicant align with our brand and the products we’ll be showcasing?
  • Does this applicant have any references or similar work experience?
  • And of course, is this applicant able to be in Las Vegas for the event?

Know Where to Look for Top Talent

So, where should you look to source staff for your pop-up event?

  1. Your inner circle (Think: Friends and family!)
  2. Previous employees and people you’ve hired or worked with
  3. Staffing agencies (like us, 360x Events and Promotions!)

Make Sure Your Staff Receives Proper Training

Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.

  • Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
  • Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
  • Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
  • General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.
infographic for "How to Staff a Pop-Up Event in Las Vegas"

Looking For Talent to Staff Your Next Pop-Up Event?

Are you looking to staff your own pop-up? Pop-ups are a great, fun way to increase brand and product awareness while also generating excitement and buzz. Let’s get people talkin’!

At 360x, we are your one-stop-shop for talent procurement and event support. We are nationwide experts in sourcing live performers, brand ambassadors, promotional talent, actors, models, mascots, field managers, DJs, spokesmodels, Comic-Con specialists, and even influencers! Get in touch today.