Tag Archive for: Trade Show

modern conference with orange chairs and people

Conference vs. Trade Show: What’s the Difference?

/in ,

Business owners are constantly looking for ways to build professional expertise and better their business networks, yes? Enter conferences and trade shows. 

Conferences and trade shows make up two of the major event types when it comes to the meetings and events industry. Although these two events are both great ways for business owners to achieve these goals, conferences and tradeshows are not the same.

Here, we’ll discuss a conference vs. a tradeshow and some of the largest known events for each. Let’s dive in!

What is a Conference?

Think formal. A conference is defined as a professional opportunity “to exchange education and information through a consultatory setting with a formal agenda.”

Why might someone attend a conference? Typically, an individual would decide to attend a conference if they were interested in:

  • Developing industry knowledge
  • Learning current practices or developments, or
  • Having professional discussions with people in your industry

Conferences typically include a variety of keynote speakers and presentations on the agenda.

The Biggest International Conferences

To name a few, some of the most popular conferences around the globe include:

What is a Trade Show?

A trade show is an event where companies—typically of the same industry—showcase products and offerings. Think of trade shows as educational infomercials!

So, what makes a great trade show? A great trade show should have a variety of companies and booths actively “trading” ideas and information (HA, see what we did there!?)

Trade shows are great for businesses that want to find new clients and partner with other companies.

Most Popular U.S. Trade Shows

Some of the most popular trade shows that occur in the U.S. include:

Planning Your Next Conference or Trade Show?

If you’re a business looking to plan your next big conference or tradeshow, you’re going to need an awesome team of dedicated staff! At 360x Events & Promotions, we procure top talent for events.

Think of us as your one-stop shop for talent and event support! Get ahead of the game and request talent now. Then, read on to learn more about how to create a memorable live event.

Convention

Top Tips to Make Your Trade Show or Convention a Success

/in ,

Do you have an upcoming trade show or convention on your calendar? At 360x Events and Promotions, we staff some of the biggest brands’ conferences and some of the most-attended trade shows.

Here are our tips for what makes a great experience!

Brand Everything!

From staff t-shirts to lanyards, giant digital signs to cocktails, reinforce your brand with visuals.

How to do that? You’ll need a great planner to imagine every opportunity to brand swag and decor, then some creatives to make it happen.

Share on Social

Your participants want to share their experiences so make it fun and easy! 

Think: QR codes to connect with social media, bespoke hashtags for your event and photo booths, live performers, and once-in-a-lifetime experiences that cry out “take a picture of me!”

Go Digital

Some people have truly embraced the virtual conference world. Other people are dying to be back in person…

Luckily, you can have your cake and eat it too with interactive apps, augmented reality opportunities, and big screen streaming options so your physical participants feel like they have access to the digital crowd and vice versa.

Send Them Away with Something to Remember

Gone are the days of a mousepad and a baseball cap cutting the mustard for swag takeaways. It’s time to get creative! (You’d be amazed at what fun and creative gifts people come up with at the trade shows we staff!)

Think outside the box and send people home with swag that will grace their homes and offices for years to come. Think blankets, speakers, cool hanging pendant lights, hand-tooled leather goods, vegan decals with 80s bands on them, and our fave… Inflatable unicorns!

Tease the Next BIG Thing!

You’re hosting a conference or trade show to accomplish a goal. Be clear on what metrics you’ll use to gauge success and plan everything backward from those goals.

Likely, you’ll have some long-term plans for your participants so, let them in on the next big thing. Motivating employees? Tease the next incentive trip. Bringing tradespeople together? Tease the next event you’ll be hosting.

Work With Our 360x Team!

At Events360x, we partner with some of the top brands to create a memorable event for all who attend. Our global network of talent allows us to assist your event coordinators with all their staffing needs. Worried about under/overstaffing? We’ve got you covered! 

Reach out to our team for your next event, fill out the form here.

Then, read on for more information on how to create a memorable live event!