We do staffing for some of the biggest brands’ conferences and some of the most-attended trade shows.
Here are our tips for what makes a great experience!
1. Brand everything!
From staff tee shirts to lanyards, giant digital signs to cocktails, reinforce your brand with visuals. How to do that? You’ll need a great planner to imagine every opportunity to brand swag and decor and then some creatives to make it happen.
2. Share on social
Your participants want to share their experiences so make it fun and easy! QR codes to connect with social media, bespoke hashtags for your event and photo booths, live performers, and once-in-a-lifetime experiences that cry out “take a picture of me!”
3. Go digital
Some people have truly embraced the virtual conference world. Other people are dying to be back in person… you can have your cake and eat it too with interactive apps, augmented reality opportunities and big screen streaming options so your physical participants feel like they have access to the digital crowd and vice versa.
4. Send them away with something to remember
Gone are the days of a mousepad and a baseball cap cutting the mustard for swag takeaways. It’s time to get creative! You’d be amazed what fun and creative gifts people come up with at the trade shows we staff! Think outside the box and send people home with swag that will grace their homes and offices for years to come. Think blankets, speakers, cool hanging pendant lights, hand-tooled leather goods, vegan decals with 80’s bands on them, and… our fave…inflatable unicorns!
5. Tease the next big thing
You’re hosting a conference or trade show to accomplish a goal. Be clear on what metrics you’ll use to gauge success and plan everything backward from those goals. Likely, you’ll have some long-term plans for your participants so, let them in on the next big thing? Motivating employees? Tease the next incentive trip. Bringing tradespeople together? Tease the next event you’ll be hosting.