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© Copyright – 2023 360x Events & Promotions
© Copyright – 2023 360x Events & Promotions
Field Marketing & Popups Encourage Immediate Sales Action
Whether in-store or at a street level, field marketing and popups are effective at supporting local retailers or points of sale activity. Our team at 360x Events & Promotions, can help you staff your events, while creating memorable experiences for your customers.
Field Marketing relies on promotional brand ambassadors.
Brand Ambassadors use one-way communication to deliver a sales message, product, or premium item, ultimately boosting your overall sales.
LIVE PERFORMERS ✴ ACTORS ✴ MODELS ✴ BRAND AMBASSADORS ✴ MASCOTS ✴ PROFESSIONAL ATHLETES ✴ BILINGUAL TALENT ✴ DOCENTS ✴ BADGE SCANNERS ✴ FIELD MANAGERS ✴ HELP DESK
What are the steps I need to take to staff a successful Popup event?
Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them.
1. Create a Killer Job Description
Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.
2. Identify Who Makes a Good Applicant
After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)
3. Make Sure Your Staff Represents Your Brand
Branding goes way beyond your physical logo and design elements. Branding is reflect through your messaging, staff, and communication. Your brand is the essence of who you are–it tells you story, and it has the power to alter the customers entire experience engaging with your company. Having a thoughtful and memorable experience is important, so choosing the right talent to represent your brand can make or break your entire event.
1. Create a Killer Job Description
Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.
2. Identify Who Makes a Good Applicant
After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)
3. Make Sure Your Staff Represents Your Brand
Branding goes way beyond your physical logo and design elements. Branding is reflect through your messaging, staff, and communication. Your brand is the essence of who you are–it tells you story, and it has the power to alter the customers entire experience engaging with your company. Having a thoughtful and memorable experience is important, so choosing the right talent to represent your brand can make or break your entire event.
4. Know Where to Look for Top Talent
So, where should you look to source staff for your pop-up event? Some possible options include: your inner circle (think: friends and family!), previous employees and people you’ve hired or worked with, and/ or staffing agencies (like us, 360x Events & Promotions!).
5. Make Sure Your Staff Receives Proper Training
Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.
- Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
- Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
- Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
- General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.