Tag Archive for: Live Event

people eating at pop up live event

How to Staff a Pop-Up Event In Las Vegas

“Here today, gone tomorrow…” This adage is the very essence of a pop-up event. Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them. This considered, it’s important to find the best people to work your pop-up event.

Let’s chat specifically about how to staff a pop-up event in Las Vegas.

What is a Pop-Up Event?

First, what is a pop-up event? A pop-up event is defined as a temporary event “hosted in unique venues ranging from temporary fixtures in open public spaces to unused retail space.” These events typically last anywhere from a few hours to a few days.

Because the use of short-term rentals is increasing, pop-up events now have the opportunity to grow within the events sector.

(Plus, due to the pandemic, the US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. AKA… The perfect breeding ground for more similar events!)

Examples of awesome pop-up events include:

  • This take-out only restaurant pop-up in Finland called TakeIn
  • A Nike pop-up that displayed gold-dipped Jordans during the NBA All-Star weekend in New Orleans
  • Solve’s internship interview pop-up

How to Staff a Pop-Up Event

Here are four tips on how to staff a pop-up event in Las Vegas! (Although these tips could likely apply to an event anywhere in the world; not just Sin City).

Create a Killer (and Honest!) Job Description

Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Make sure to include:

  • Job title and responsibilities
  • Location (Viva Las Vegas!)
  • Any required qualifications
  • Working conditions
  • Compensation

Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.

Identify Who Makes a Good Applicant

After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)

Here are some questions to consider when identifying a good candidate vs. maybe a not-so-good candidate:

  • Is this applicant excited about the opportunity?
  • Does this applicant align with our brand and the products we’ll be showcasing?
  • Does this applicant have any references or similar work experience?
  • And of course, is this applicant able to be in Las Vegas for the event?

Know Where to Look for Top Talent

So, where should you look to source staff for your pop-up event?

  1. Your inner circle (Think: Friends and family!)
  2. Previous employees and people you’ve hired or worked with
  3. Staffing agencies (like us, 360x Events and Promotions!)

Make Sure Your Staff Receives Proper Training

Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.

  • Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
  • Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
  • Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
  • General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.
infographic for "How to Staff a Pop-Up Event in Las Vegas"

Looking For Talent to Staff Your Next Pop-Up Event?

Are you looking to staff your own pop-up? Pop-ups are a great, fun way to increase brand and product awareness while also generating excitement and buzz. Let’s get people talkin’!

At 360x, we are your one-stop-shop for talent procurement and event support. We are nationwide experts in sourcing live performers, brand ambassadors, promotional talent, actors, models, mascots, field managers, DJs, spokesmodels, Comic-Con specialists, and even influencers! Get in touch today.

people cheerings at a live event

Your Live Event Staffing Plan

Your live event is just around the corner, which means you should be putting the finishing touches on your event staffing plan. If this is still on your “To-Do” checklist, don’t fret—there’s still time to create a last-minute staffing plan.

Use our guide to help you run a successful event using prepared talent who have the right skills, experience, and aptitude for last-minute staffing.

Recruit the Right People 

Hiring talent that is right for the job is a key element to a successful experience. Do this by partnering with an event staffing agency or a talent agency that has a seasoned list of talent to staff your event well.

At 360x Events and Promotions, we recruit live performers, actors, mascots, brand ambassadors, hosts, specialized talent, and more to staff any event—and quick.

We’re a nationwide agency that specializes in talent procurement and providing event support. In our world, “presentation is everything.” We ensure the talent you hire through us is professional and prepared so that your event runs as smoothly as possible.

Our goal is to solve your problems and simplify your life, and we have been doing this for our clients for over 20 years.

Hire the Right Number of People 

How do you know how many people to staff for an event?

Consider the following: 

  • How many people will attend the event? 
  • How long will the event last?
  • What kind of talent do I need to hire? 
  • What is my talent budget?

Our general rule of thumb is to hire more hands than you need while expecting people will not show up. For example, we send 120 bodies of talent to an event that booked 100 because we expect that a few people will not show up. That’s showbusiness, baby.

Set Clear Expectations

Communicate. Communicate. Communicate.

The talent you hire should know what is expected of them while they work the event. You can do this by providing information that guides the talent. Explain the following:  

  • What time should they arrive?
  • Where should they park?
  • Where can they leave their personal belongings?
  • Where can they pick up badges, uniforms, or any other required items?
  • Where should they be stationed?
  • How long will they be stationed?
  • What will they be doing? 
  • What should they do after their shift? 

In addition to answering these questions, you should provide:

  • A timeline of the day
  • A frequently asked questions page to help the talent prepare for any questions attendees may have
  • Any additional information relevant to your specific event

Providing your hired talent the resources to know what is clearly expected of them helps the event run efficiently. Furthermore, it also helps guests feel at ease and happier.

Setting clear expectations will help your event go as planned, eliminating the potential for the event to be confusing for anyone attending.

Know that the Show Must Go On 

Sometimes, things don’t go according to plan—and that’s okay! When your live event does finally come around, understand that some things may pop up that you weren’t prepared for. 

If that happens, remember the show must go on. Take any unexpected surprises in stride.

A last-minute staffing plan doesn’t have to be complicated, especially if you work with us at 360x Events. We procure top talent for events and are your one-stop shop for talent and event support.

Request talent today.

las vegas sign with palm trees and airplane flying over on a sunny day

Calling All Talent: Las Vegas Edition!

Vegas baby! It’s time to recruit talent in Las Vegas. 360x Events and Promotions is looking to hire top talent to join our team. Our team at 360x works with a variety of companies to staff some of the largest events in Vegas.

After all, they don’t call Vegas the entertainment (and marriage!) capital of the world for nothing. Whether you’re a student in college, a fitness teacher trying to make a little money on the side, or someone with a passion for acting and live performing, we need you!

What Kind of Vegas Event Job Openings Do We Have?

We’re always looking to hire talent that aligns with the following profiles:

  • Live Performers
  • Brand Ambassadors
  • Promotional Talent
  • Actors
  • Models
  • Mascots
  • Field Managers
  • Influencers
  • Spokesmodels
  • Specialty Talent
  • And more! 

What Does It Look Like to Work at a Las Vegas Event?

Of course, working at a Vegas event looks different depending on the job you’re doing. Take a look at our highlight reel below to see a few ways our talent shows up!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!


Start your journey with 360x Events, by creating a profile here.

live event concert with purple lights

Your Guide to Creating a Memorable Live Event

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou

Do you want the ultimate key to creating a memorable live event? At 360x Events & Promotions, we’ve got you covered.

The number one rule for creating a memorable event is this: Create an experience that makes people feel wonderful and you’ll create a lasting connection!

Despite popular belief, it’s not about spending a fortune to create non-stop entertainment or throwing a list of high-profile speakers at your attendees, it’s about creating connection and impact.

So, follow along for some tips on how to create that memorable event that will blow the socks off your attendees.

Create an Unforgettable Entrance with Docents and Concierge Staffing

There is no better experience than arriving at your event with a dedicated staff just waiting to cater to your attendees’ every need. 

Greet your guests with smiling faces and all their questions answered.

It works for high-end hospitality and it will work for you.

Make It a Game!

Add elements of gamification to your event and watch the friendly competition ramp up a level.  Everyone loves to see their name in lights so have a board that’s highly visible where the leaders are displayed.

A little friendly competition never hurt anyone!

Get Creative with Name Badges

“Hello, My Name Is…” badges can be fun—especially if you offer stickers with fun filler words (think “bacon”)… but don’t stop there!

Think about your attendees: Are they elegant? Hip? Funny? Would a mathematical option appeal to your nerdier demographic?

Putting thought into the element your participants will wear every day is worth the time and investment.

Rethink the Agenda (and Networking!)

If COVID-19 taught us anything, it’s that digital is the way of the future. Use QR codes for agendas and consider using a networking app that allows participants to connect on social media with each other within the conference app.

Spice Up the Day with Visualizations

Hire artists to take the words that presenters are using and visualize them either in physical works or massive digital displays (or both).

Offer participants the opportunity to take the art home if they accomplish a certain level of participation or social sharing. Or, just give the art away at random. Surprises are delightful!

Incorporate Themes into Everything

From food to music, you can create memorable pods of experiential marketing using all five senses (careful with touch, of course!)

Think of areas of your event as islands of experience, then customize the environment to delight attendees with food, music, and even temporary tattoos and face paint (think tequila tastings and Dia de Los Muertos designs).

Don’t Forget the Follow-Up

Most companies strive to turn casual visitors into raving fans. Post-event, you’re likely to have raving fans at the ready. Don’t waste all the goodwill!

Make it easy to share pictures of your event on social media, and remind your attendees of the fun they had with photo montages posted to your company page.

Additionally, follow up with polls, surveys, and feedback opportunities. If you’re like us, you’re always striving to be better, and feedback is a great way to do more of what works (and less of what doesn’t!)

Join Our 360x Team!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space.

If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!

Start your journey with 360x Events, by creating a profile.

Comic Con Staff Downtown San Diego Comic Con

How to Create an Unforgettable Experiential Marketing Experience at Comic-Con 2022

San Diego Comic-Con (SDCC) has been canceled twice due to the COVID-19 pandemic. In fact, 2020 marked the first time in history that SDCC had missed a year since its establishment in 1970.

But this year, COMIC-CON IS BACK! Comic-Con 2022 is going to be an all-out no-holds-barred experience this year—and it’s just around the corner.

After two years of social distancing and canceled events, the world is ready to be back in person and we are ready to provide the best talent for your experiential marketing promotion!

Creating a truly memorable experiential marketing event takes planning, experience, and a team of reliable professionals. If you are looking for the right partner to bring your Comic-Con promotional event to life, you’ve come to the right place.

Planning your big event is a huge undertaking, we know, we’ve been doing this for decades. Interested in a few secrets to creating an unforgettable experiential marketing event?

Three Pro-Tips to Ensure Your Comic-Con Event is Memorable

Below we’ve listed three pro-tips to ensure your Comic-Con event is the most memorable of 2022. Let’s dive in.

Knock Their Socks Off!

As they say, “Go big or go home!”

If you want to make a splash, numbers speak. Don’t believe us? Just look at the gallery above to see what 100 brand ambassadors dressed the same can do for your promotional popup event. The effect is so memorable.

Bring the Fun

The bottom line is that people want to be around happy people.

If your talent is out there having a great time, interacting in a genuine and professional way, and inviting the onlookers to participate in the experience of your brand, you will get far more bang for your buck:

  • On social media
  • In the press, and
  • In the eyes of your target market

Don’t Forget those Hashtags and QR Codes!

Social media is the single easiest way to put everyone who sees your experiential marketing team out there to work as a promoter for you! Make it easy with clear brand identification elements and easy-to-find socials.

All publicity is good publicity, but good publicity is great!

Infographic of How to Create an Unforgettable Experiential Marketing Experience at ComicCon 2022
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Join Our 360x Team!

At 360x Events & Promotions, we pride ourselves on over-delivering. We know how important your event is to you and we overstaff, over-deliver, and overachieve every step of the way.

Our talent chooses to come back and work for us event after event, year after year because they know they’ll be working with the best people at the highest caliber promotions and live events from coast to coast.

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.
Start your journey with 360x Events, by creating a profile.