letter board spelling out "gig economy"

How to Find a Reliable Side Hustle

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*Hint: It’s Called the Gig Economy!*

Side hustles… We’ve all heard of them! In fact, during the COVID-19 pandemic, it seems like more people than ever were kick-starting their own side hustles.

Whether you’re driving for a ride-share service, selling handmade trinkets on Etsy, or freelance blogging for extra cash, the side hustle era seems stronger than ever.

So, what’s keeping you from joining the movement? It’s time to find your side hustle. Here’s how to find a reliable side hustle (*cough cough* it’s called the gig economy!)

What is the Gig Economy?

The gig economy is defined as “a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments.”

The word “gig” is slang for a job that lasts a designated period and was previously used by musicians to define a performance engagement.

Why Work in the Gig Economy?

But why would you want to work in the gig economy? Let’s share a couple of reasons below.

#1: Flexibility

Traditional jobs require individuals to work a set schedule. The gig economy, however, allows you to work when YOU want.

In the gig economy, you can set your own schedule and work as much or as little as you like. For example, at 360x Events & Promotions, you can decide to accept or decline working an event when it becomes available.

#2: Generate Additional Income

Need to earn extra cash? The gig economy is a great way to supplement existing income on your terms.

#3: Networking Opportunities

At 360x Events & Promotions, we staff some of the most exciting events in the industry. These events—including large-scale conferences, conventions, trade shows, and more—provide our workers with the opportunity to network with attendees.

Joining the gig economy is a great way to enhance your personal and professional bubble.

Plus, our events are fun—and you might even walk away with free products! (*cough cough* some of our team members from a recent event just walked away with free Fabletics attire!)

How to Find a Reliable Side Hustle

It’s easy… Join our team at 360x Events & Promotions! We’re always looking for new talent.

Whether you’re a college student, a part-time worker with time on your hands, or a parent who wants to make extra cash on the weekends, we need sophisticated, professional, fun people to join our talent pool.

Start your journey with 360x Events, by creating a profile. Then, read on to learn more about our staffing opportunities in Las Vegas.

bottles of alcohol on an aesthetic dark shelf

How to Properly Staff Your Upcoming Alcohol Promotion

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Holding an event that has alcohol keeps the energy high and the party going… However, events that serve alcohol can cause headaches and frustrations for event coordinators.

On top of logistic planning, you have to consider your specific state guidelines for events with alcohol—which would require enlisting the help of an entire legal team!

Let’s be honest… Your time is better spent curating a memorable, exciting experience for all who attend! So, how should you go about tackling an event with alcohol?

Here are a few things to think about before you source a liquor vendor:

Is Your Event On-Premise?

On-premise events are events that take place in a venue, like a bar or a restaurant, where the attendees purchase alcohol and consume it on location.

Do You Have the Proper Licensing?

Better said, does your venue have the correct license for the type of alcohol you would like to serve?

What Permits Do You Need to Sell Alcohol at Your Event?

Permitting varies based on a state-by-state basis. In California, for example, you’re required to obtain “a permit from the California State Department of Alcoholic Beverage Control (ABC) in addition to your Citywide Special Event Permit” to sell any alcoholic beverages.

Be sure to conduct proper due diligence—you don’t want to get into any hot (legal) water!

Who Can Serve Alcohol at Your Event?

Do you need help staffing the right people to make your event go smoothly? Reach out to 360x Events & Promotions today to start planning for your next event!

Our Services

At 360x, we staff alcohol promotions for beer, liquor, and wine brands at the following events:

  • Festivals
  • Bars
  • Nightclubs
  • Liquor Stores
  • Retailer Outlets
  • Concert Outlets
  • Sporting Events
  • Food Truck Events, and
  • Music Venues

Although we don’t provide any alcohol, we hire high-energy representatives to help promote these brands!

Read on to learn more about us. Then, check out your guide to creating a memorable live event.

event staff setting up a table at a wedding

How to Choose An Event Staffing Agency

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With the growing popularity of experiential marketing, it’s important to have the right staff serve as the face of your business, which sets the tone for your events.

When choosing a staffing agency for your next event, there are some important factors to consider to ensure a smooth, successful affair. Let’s discuss! But first, what is experiential marketing?

What is Experiential Marketing?

Experiential marketing is a newer marketing strategy that utilizes live interaction to engage a brand’s customers and/or prospective customers – think of brand pop-up events with unique activities or brand ambassadors demoing a product and handing out free samples!

Interested in learning more? Read our blog post “What is Experiential Marketing? Why Should I Use It?”

What Should I Look for in a Staffing Agency?

When it comes to event staffing, you want to make sure that you are working with the best of the best (duh!) After all, you are putting your reputation on the line by hiring someone to work at your event.

So, what should you look for in a good event staffing agency? Here are four tips:

Experience

The staffing agency you select should, first of all, have a good reputation (with references and testimonials from past clients to back it up!) Additionally, make sure the agency is licensed and properly insured.

Good staffing agencies should have a lot of experience staffing events of all sizes and types. This will guarantee that the agency has experience staffing events of a similar size and scope to the one you’re planning.

Variety

The agency should offer a variety of services and individuals, such as:

  • Event management
  • Registration
  • Ushers
  • Food and beverage servers
  • The list goes on!

A good event staffing agency should have a variety of staff members available.

Quality Staff

Moreover, the staff members available should be qualified and experienced in providing great customer service. When looking at a particular agency, ask to see a list of their current staff! Check out their bios and resumes; do some digging.

This research will give you a sense of the quality of employees the agency can provide. Of course, all employees should be properly screened and trained prior to work as well.

Excellent Customer Service

Lastly, the agency should be easy to work with to ensure a smooth partnership. Their team should include employees who demonstrate great customer service.

What Are the Pros and Cons of a Temp Agency?

Temp agencies, or temporary employment agencies, can be a great way to quickly and easily fill last-minute staffing needs. However, there are also some potential drawbacks.

Let’s take a look at the pros and cons of using a temp agency to staff your events.

Pros of Using a Temp Agency to Staff Your Events

Below are six pros of using a temp agency to staff your events.

  • Lower Liability for Your Business: Using a staffing agency allows an employer to hire an employee on a trial basis before making a long-term commitment, which lowers hiring risks. The agency also takes care of things like workers’ compensation insurance, general liability insurance, and all other costs related to employment. Woohoo!
  • Reduced Time to Hire: A staffing agency can reduce an employer’s time to hire from weeks or months to days.
  • Large Talent Pools: Great staffing agencies will have amassed a database of talented and skilled individuals to assist in easily filling positions with the most qualified candidates.
  • Staffing Agencies Save Employers’ Money: Using a staffing agency can save employers money on things like marketing, benefits, and overtime costs.
  • Offer Flexibility: Staffing agencies offer flexibility by allowing employers to bring on skilled workers for short-term projects.
  • Save Time on Onboarding and Payroll: Who are we kidding? Onboarding and payroll is a PAIN! Agencies handle onboarding paperwork and payroll taxes for contract employees.

Cons of Using a Temp Agency to Staff Your Events

Below are three cons of using a temp agency to staff your events.

  • Training Staff Can Take Time: This considered, it’s important to find an agency that specializes in the type of position you’re looking to fill.
  • Potential Team Bonding and Culture Issues: While agencies save employers time on onboarding and payroll, they also lose out on the ability to cultivate long-term relationships with employees.
  • Some Control of the Hiring Process is Lost: Some staffing agencies may not have strong recruitment processes, which could result in subpar candidates.

As you can see, the pros far outweigh the cons of using a temp agency to staff your events.

Need Staff for Your Next Event?

If you’re looking to hire event staff, it’s important to choose the right staffing agency. Not all agencies are created equal – as we’ve learned, some are better than others at finding qualified employees and matching them with the right event.

For the best of the best, reach out to our team at 360x Events & Promotions to request talent for your next event! Then, check out our blog for your live event staffing plan.

woman shaking hands with someone smiling at event registration event

Leverage Marketing Strategies to Boost Event Registration

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Are you looking for ways to increase registration for your event? If so, you’re not alone…

Events are a great way to connect with potential customers and promote your brand! However, organizing an event can be a lot of work. That’s where marketing comes in!

By leveraging marketing strategies, your business can boost event registration and make the process a lot easier! In this blog post, we will discuss some of the best marketing tactics to boost event registration.

Let’s dive in!

How Do I Promote Event Registration?

First things first, how do you promote your event registration? Here are four tips!

Customize or Improve Your Event Registration Website

Customize your event registration website to differentiate your company and event from similar ones! Make sure to have a clear brand voice on your event website.

By creating a user-friendly registration site that stands out, you’ll produce excitement and prospects for your event.

Utilize Email Marketing

Another great way to market your event is by emailing prospective attendees. You can create a list of people who you think would be interested in your event and send them a personal invite using a customer relationship management (CRM) software, like Salesforce or HubSpot.

You can also use email marketing to reach a wider audience by sending out a general announcement about your event. Email marketing is a great way to stay on top of your attendees’ minds!

Leverage Social Media

Social media has become a HUGE part of marketing! This considered, one of the best ways to market your event is using social media platforms to enact a social media strategy driven by engaging content.

For example, by creating a Facebook event and sharing it with prospects, you can reach a large number of people in a short amount of time. You can also use Twitter or Instagram to promote your event by using hashtags and tagging relevant users. Don’t forget about TikTok either! (And LinkedIn if your event is on the more professional side).

Invest in Advertising

Additionally, running paid campaigns on various platforms can help attract attendees. You can also collaborate with social media influencers and popular brands to help get maximum visibility and attendance for your event.

Or, you can work with sponsors to co-promote the event! Consider promoting your event through traditional methods such as print advertisements and flyers.

What Is the Best Method for Boosting Registration?

User-generated content (UGC) is the best way to increase conversions for your next event! Why? This type of content is more authentic and appeals to other potential attendees.

What is User-Generated Content?

User-generated content is as its name suggests, according to Hootsuite, “any content—text, videos, images, reviews, etc.—created by people, rather than brands.”

Damien Mahoney, CEO and Co-Founder of Stackla explains: “Billions of images are shared on social media every day… Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.”

UGC “presents marketers with an unprecedented opportunity to usher in a new era where brands market with people, instead of marketing at them.”

For example, UGC might look like someone registering for your event and then encouraging them to share that with their friends on social media!

Moreover, offering incentives like giveaways and freebies can help increase engagement and ROI. If the event is in person, creating installations and photo ops entices attendees and gets them excited.

Then, when they do attend the event, you can ask attendees to post about their experience. This content—whether it be photos, videos, or even blog posts—makes for great promotion for future events, too.

How Do I Increase Virtual Event Registration?

As the world becomes more and more digitized, it’s no surprise that virtual events are becoming increasingly popular. In fact, a recent study found that 36% of businesses are planning to host more virtual events in the next 12 months.

If you’re looking to increase registration for your upcoming virtual event, there are a few things you can do:

Use Social Media to Promote Your Virtual Event

Social media is always an excellent tool to use to create excitement for any event. Platforms like Facebook, Twitter, Instagram, and TikTok reach large audiences and can generate interest in your event.

Make sure to post regularly and use relevant hashtags to reach prospective attendees who might be interested in what you have to offer.

Offer Incentives for Early Registration

People are more likely to register for your event if they’re offered a discount or some other type of incentive for early registration! Try offering an early bird special or a discount for groups that register together.

Make It Easy to Register for Your Event

If potential attendees have to jump through hoops just to sign up, they’re likely to give up and look elsewhere. Make the registration process as straightforward as possible to increase the chances of people actually completing registration.

Provide Value

Why should people register for your event? What’s in it for them?

Make sure to communicate the value of your event and what attendees can expect to gain from participating. If you can provide a compelling reason for people to sign up, you’ll be more likely to see an increase in registrations.

Final Thoughts

Many business owners find it difficult to generate interest in their events. However, there are many things you can do to increase registration and boost attendance numbers.

Today, we discussed some of the best ways to get people interested in your event and encourage them to sign up! Implement a few or all of them to see which works best for you and your attendees.

Do you have any other tips on how to leverage marketing strategies to boost event registration? If so, reach out to share with us! Then, read on to learn more about us and for your guide to creating a memorable live event.

las vegas sign with palm trees and airplane flying over on a sunny day

Calling All Talent: Las Vegas Edition!

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Vegas baby! It’s time to recruit talent in Las Vegas. 360x Events and Promotions is looking to hire top talent to join our team. Our team at 360x works with a variety of companies to staff some of the largest events in Vegas.

After all, they don’t call Vegas the entertainment (and marriage!) capital of the world for nothing. Whether you’re a student in college, a fitness teacher trying to make a little money on the side, or someone with a passion for acting and live performing, we need you!

What Kind of Vegas Event Job Openings Do We Have?

We’re always looking to hire talent that aligns with the following profiles:

  • Live Performers
  • Brand Ambassadors
  • Promotional Talent
  • Actors
  • Models
  • Mascots
  • Field Managers
  • Influencers
  • Spokesmodels
  • Specialty Talent
  • And more! 

What Does It Look Like to Work at a Las Vegas Event?

Of course, working at a Vegas event looks different depending on the job you’re doing. Take a look at our highlight reel below to see a few ways our talent shows up!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!


Start your journey with 360x Events, by creating a profile here.

Experiential Marketing written on a piece of paper in bright colors

What is Experiential Marketing? Why Should I Use It?

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Gone are the days of newspaper ads being enough to sell a product or service! At 360x, we’ve seen the marketing industry transform throughout the years—and one up-and-coming marketing strategy takes the cake. 

Enter experiential marketing.

In this article, we’ll explain what experiential marketing is and why it works. Let’s get started.

What is Experiential Marketing?

Experiential marketing, also known as engagement marketing, is a newer marketing strategy that engages a brand’s customers and/or prospects using live interaction.

Esther Sauri, a marketer at Linkilaw Solicitors, put it best:

“Experiential marketing is, in its simplest definition, a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand.”

What’s not to like!? Now, let’s look at what this marketing strategy might look like in action.

Experiential Marketing in Action

Experiential marketing blends the benefits of both traditional and digital marketing. We know the word “experiential” sounds a bit intimidating…

Here’s an example from Hopin that’ll bring some more clarity on the difference between traditional marketing, digital marketing, and experiential marketing:

  • “A newspaper’s traditional marketing budget might go toward billboards…
  • Their digital marketing budget would fund search engine ads. If you searched ‘events near me,’ you might receive a Google ad for the paper’s local events section.
  • Their experiential marketing budget might support a pop-up hybrid event. At said event, imagine readers searching for headlines on the day they were born and creating a personalized ‘front page’ report they could access digitally, complete with audio snippets from key news stories of that time. That experience might not be focused on selling newspaper subscriptions or bringing in more readers. But by activating brand ambassadors and providing them with a compelling, personalized experience, the paper would enjoy stronger brand recognition and loyalty.”

Make sense?

Why Experiential Marketing?

So, why use experiential marketing in your business? Because it’s powerful.

Humans are emotional beings, and experiential marketing uses this fact to its advantage by creating emotional connections between consumers and a brand.

Moreover, this marketing strategy is all the more successful post-pandemic. Experiential marketing can use in-person and virtual means to create the best of both worlds.

Make Your Next Event Unforgettable

Want to make your event unforgettable? At Events 360x, we provide professional, courteous brand ambassadors and product specialists for all experiential marketing events.

Our staff will expertly demo your products and engage with the public. Interested in learning more? Request talent now. Then, read on to create an unforgettable experiential marketing experience.

Comic Con Staff Downtown San Diego Comic Con

How to Create an Unforgettable Experiential Marketing Experience at Comic-Con 2022

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San Diego Comic-Con (SDCC) has been canceled twice due to the COVID-19 pandemic. In fact, 2020 marked the first time in history that SDCC had missed a year since its establishment in 1970.

But this year, COMIC-CON IS BACK! Comic-Con 2022 is going to be an all-out no-holds-barred experience this year—and it’s just around the corner.

After two years of social distancing and canceled events, the world is ready to be back in person and we are ready to provide the best talent for your experiential marketing promotion!

Creating a truly memorable experiential marketing event takes planning, experience, and a team of reliable professionals. If you are looking for the right partner to bring your Comic-Con promotional event to life, you’ve come to the right place.

Planning your big event is a huge undertaking, we know, we’ve been doing this for decades. Interested in a few secrets to creating an unforgettable experiential marketing event?

Three Pro-Tips to Ensure Your Comic-Con Event is Memorable

Below we’ve listed three pro-tips to ensure your Comic-Con event is the most memorable of 2022. Let’s dive in.

Knock Their Socks Off!

As they say, “Go big or go home!”

If you want to make a splash, numbers speak. Don’t believe us? Just look at the gallery above to see what 100 brand ambassadors dressed the same can do for your promotional popup event. The effect is so memorable.

Bring the Fun

The bottom line is that people want to be around happy people.

If your talent is out there having a great time, interacting in a genuine and professional way, and inviting the onlookers to participate in the experience of your brand, you will get far more bang for your buck:

  • On social media
  • In the press, and
  • In the eyes of your target market

Don’t Forget those Hashtags and QR Codes!

Social media is the single easiest way to put everyone who sees your experiential marketing team out there to work as a promoter for you! Make it easy with clear brand identification elements and easy-to-find socials.

All publicity is good publicity, but good publicity is great!

Infographic of How to Create an Unforgettable Experiential Marketing Experience at ComicCon 2022
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Join Our 360x Team!

At 360x Events & Promotions, we pride ourselves on over-delivering. We know how important your event is to you and we overstaff, over-deliver, and overachieve every step of the way.

Our talent chooses to come back and work for us event after event, year after year because they know they’ll be working with the best people at the highest caliber promotions and live events from coast to coast.

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.
Start your journey with 360x Events, by creating a profile.

people eating at pop up live event

How to Staff a Pop-Up Event In Las Vegas

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“Here today, gone tomorrow…” This adage is the very essence of a pop-up event. Pop-up events are creative and fun, but their success can live and die by the quality and attitude of the people staffing them. This considered, it’s important to find the best people to work your pop-up event.

Let’s chat specifically about how to staff a pop-up event in Las Vegas.

What is a Pop-Up Event?

First, what is a pop-up event? A pop-up event is defined as a temporary event “hosted in unique venues ranging from temporary fixtures in open public spaces to unused retail space.” These events typically last anywhere from a few hours to a few days.

Because the use of short-term rentals is increasing, pop-up events now have the opportunity to grow within the events sector.

(Plus, due to the pandemic, the US, UK, and France saw a 125 percent increase in available retail space listed between June to August in 2020, according to research by Appear Here. AKA… The perfect breeding ground for more similar events!)

Examples of awesome pop-up events include:

  • This take-out only restaurant pop-up in Finland called TakeIn
  • A Nike pop-up that displayed gold-dipped Jordans during the NBA All-Star weekend in New Orleans
  • Solve’s internship interview pop-up

How to Staff a Pop-Up Event

Here are four tips on how to staff a pop-up event in Las Vegas! (Although these tips could likely apply to an event anywhere in the world; not just Sin City).

Create a Killer (and Honest!) Job Description

Crafting a job description, it’s the first step any employer takes when they have an open position to fill. When it comes to your event, your job description should be appealing and honest. Make sure to include:

  • Job title and responsibilities
  • Location (Viva Las Vegas!)
  • Any required qualifications
  • Working conditions
  • Compensation

Moreover, your job description should showcase your brand values and voice. Why? Well, the people you hire to work your pop-up event will be representing your brand—therefore, it’s important they identify with its culture from the start.

Identify Who Makes a Good Applicant

After you’ve got your job description squared away, consider who might make a good applicant. (PS: If your description is killer, chances are you’ll have a large pool of applicants to choose from!)

Here are some questions to consider when identifying a good candidate vs. maybe a not-so-good candidate:

  • Is this applicant excited about the opportunity?
  • Does this applicant align with our brand and the products we’ll be showcasing?
  • Does this applicant have any references or similar work experience?
  • And of course, is this applicant able to be in Las Vegas for the event?

Know Where to Look for Top Talent

So, where should you look to source staff for your pop-up event?

  1. Your inner circle (Think: Friends and family!)
  2. Previous employees and people you’ve hired or worked with
  3. Staffing agencies (like us, 360x Events and Promotions!)

Make Sure Your Staff Receives Proper Training

Proper training is key to successfully staffing your next pop-up event. Although training will vary depending on the specifics of each event, it might be helpful to relay the following information.

  • Your Brand Story: What is the reason behind this pop-up anyway? Why should your workers care?
  • Goals and Deliverables: What are your workers expected to accomplish? This includes explaining how you want customers to feel when they come into your pop-up. What experience do you want to provide?
  • Brand and Product Information: Your workers should be ready to answer any and all questions regarding your event, brand, and product.
  • General Housekeeping: Expectations on event cleanliness, clocking in and out, and other technicalities.
infographic for "How to Staff a Pop-Up Event in Las Vegas"

Looking For Talent to Staff Your Next Pop-Up Event?

Are you looking to staff your own pop-up? Pop-ups are a great, fun way to increase brand and product awareness while also generating excitement and buzz. Let’s get people talkin’!

At 360x, we are your one-stop-shop for talent procurement and event support. We are nationwide experts in sourcing live performers, brand ambassadors, promotional talent, actors, models, mascots, field managers, DJs, spokesmodels, Comic-Con specialists, and even influencers! Get in touch today.

three live performers smiling

Best Practices for Live Performers

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So, you’re a live performer who has booked an event—congrats! (Hopefully, you got the gig with our help at 360x Events and Promotions). Nevertheless, whether you’re new to the event scene or a performing pro, it’s always helpful to get some tips before the big day. Here, we’ll list our best practices for live performers.

Check them out below!

Pre-Show Rituals

Most every performer has some sort of pre-show ritual. Depending on your performance (maybe you’ve been hired as a costumed character, a full-blown singer or dancer, the list goes on), this might be a mixture of vocal warm-ups, reciting lines, meditation, and even stretching.

Our favorite pre-show ritual is Ryan and Sharpay’s vocal warm-up from High School Musical… It’s a classic!

Regardless of what your pre-show ritual looks like, the important thing is that it works for YOU.

Stay Hydrated

Hydration, hydration, hydration… We cannot stress this one enough. As a live performer, it’s essential to have a bottle(s) of water on hand during your performance.

This is especially true for performers donning costume characters—boy, can those get stuffy! Plus, chances are, as a live performer, you might encounter some harsh stage lighting, which won’t help your case.

In addition to plain old water, we recommend getting some extra electrolytes in with a packet of Liquid I.V. or a bottle of Pedialyte, maybe even some salt tablets.

The last thing we want is a costumed character like SpongeBob or Wonder Woman passing out from heat exhaustion!

Mistakes Happen!

Remember, every performer has made a mistake—even some of the world’s biggest stars like Ozzy Osbourne, Pink, and The Foo Fighters (their lead singer Dave Grohl fell off the stage and broke his leg during a show!)

Anyway, an important part of being a performer is knowing that mistakes are bound to happen. That’s showbusiness baby! Sometimes it might be on your end (maybe you break character or forget the words to a song or your line); or, perhaps it’s out of your control (like technical difficulties).

Whatever the case may be, don’t panic. Stay positive and keep going. Your audience will admire you all the more for it.

Items to Keep on Hand

When heading to your performance, you should always have a few essentials on hand.

  • Food (Easy snacks that are easy to transport!)
  • Ice packs (especially if you know it’s going to be a hot day)
  • First aid kit
  • Again, lots of water

A Final Word

Well, there you have it. Some of our best practices for you live performers. Interested in booking your next performance gig? Join the 360x team of talent. We’ll send you to the best events with the right support and professional team to schedule you!