Group of people social distancing with masks and thumbs up

How 360x Keeps People Safe in a Post-COVID Live Events World

Post-COVID live events are coming back – woohoo! But people are still catching the virus and, like any virus, it’s no fun!

At 360x Events & Promotions, we’re all about keeping our team healthy and safe. Read on to see some of the standard COVID protocols we have in place to keep our people safe in the live events world.

Our Team

At 360x Events, we specialize in staffing for large-scale live performance events, conventions, conferences, promotions, and more.

This considered, our team is a powerhouse group of actors, models, brand ambassadors, live performers, docents, field managers, DJs, professional athletes, mascots, and the list goes on… and on, and on!

We do everything in our power to keep our team safe.

What We Do to Keep Our Team Safe

What follows are steps we take to keep our team safe and comfortable working in a post-COVID world.

Mask Up!

Although masks are not required or enforced, 360x Events & Promotions provides masks for team members who do choose to wear them.

Keep Germs at Bay!

We all learned about the importance of washing our hands as children! We’re sure to encourage frequent hand washing on all breaks throughout a team member’s shift.

Stay Up to Date with COVID-19 Vaccines and Boosters

Again, while the COVID-19 vaccines are not required, we encourage our staff gets vaccinated and boosted (especially those who work indoor events!)

Kickstart Your Immunity

To keep our 360x team safe, we encourage healthy, immune-boosting habits. For example:

  • Get quality sleep
  • Eat a wide variety of whole foods
  • Move your body! 20 minutes of intentional exercise a day is all it takes.
  • Minimize stress
  • Stay hydrated!

Need to Staff an Event?

Are you in need of professional, knowledgeable staff for an upcoming event? Look no further.

At 360x Events & Promotions, we believe the success of any event is a direct result of the people working it; which is why our core competencies are recruiting, interviewing, training, and managing the RIGHT team for your events.

Ready to make your next event a sure-fire success? Request talent today! Then, read on for your guide to creating a memorable live event.

How Do I Become a Brand Ambassador?

Whether your dream is to become a well-known influencer or you’re a college student looking to make a couple of bucks on the side, becoming a brand ambassador is an exciting step.

But what is a brand ambassador? And how do you become one? Read on to learn more.

What is a Brand Ambassador?

Simply put, a brand ambassador is an individual who is hired by a company to raise brand awareness and spread brand positivity.

Brand ambassadors can be online or offline brand ambassadors. Below is the difference between each.

Online vs. Offline Brand Ambassadors

An online brand ambassador posts about products or businesses on their social media. This might include product hauls, reviews, recommendations, or encouraging online users to attend brand events.

An offline brand ambassador’s number one goal is to create a fun, memorable experience for consumers.

You’ll find offline brand ambassadors at large events like conferences or conventions, using conversation to spread brand awareness.

Some roles and responsibilities that a brand ambassador might be asked of can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth conversation about the brand
  • Spreading brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos

Read on for more information on what it means to be a brand ambassador.

How to Become a Brand Ambassador

So, how can you become a brand ambassador? Here are some tips.

Clean Up Your Social Media Profiles

As a brand ambassador, you want to maintain a cohesive online presence. Make sure that your social media profiles showcase who you are and feature the type of brands you’d most like to work with.

For example, if you want to work with fitness brands, maybe you have an Instagram highlight showcasing your love for a certain sport or strength training!

Create and Post Eye-Catching, Shareable Content

Ensure your content is polished and well thought out. Consider what types of brands you want to work with and post content within that same general theme.

Use all media types to your advantage: videos, photos, audio clips, etc. Explore all of the awesome features social media has to offer (*cough cough* TikTok and Instagram reels!)

Be Active on Social

The cat’s out of the bag: You don’t need to have millions of followers to be a successful brand ambassador! What’s more important is that you have an active social media presence. After all, your followers trust you and turn to you for advice!

Be sure to remain active in posting but also ensure you respond to messages, comments, and questions.

The Easiest Way to Become a Brand Ambassador

Interested in learning the easiest way to become a brand ambassador? Connect with 360x Events & Promotions. We’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.

Start your journey with 360x Events, by creating a profile.

Interested in learning more? Read on to find out the difference between a brand ambassador, promotional model, vs. spokes model.

letter board spelling out "gig economy"

How to Find a Reliable Side Hustle

*Hint: It’s Called the Gig Economy!*

Side hustles… We’ve all heard of them! In fact, during the COVID-19 pandemic, it seems like more people than ever were kick-starting their own side hustles.

Whether you’re driving for a ride-share service, selling handmade trinkets on Etsy, or freelance blogging for extra cash, the side hustle era seems stronger than ever.

So, what’s keeping you from joining the movement? It’s time to find your side hustle. Here’s how to find a reliable side hustle (*cough cough* it’s called the gig economy!)

What is the Gig Economy?

The gig economy is defined as “a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments.”

The word “gig” is slang for a job that lasts a designated period and was previously used by musicians to define a performance engagement.

Why Work in the Gig Economy?

But why would you want to work in the gig economy? Let’s share a couple of reasons below.

#1: Flexibility

Traditional jobs require individuals to work a set schedule. The gig economy, however, allows you to work when YOU want.

In the gig economy, you can set your own schedule and work as much or as little as you like. For example, at 360x Events & Promotions, you can decide to accept or decline working an event when it becomes available.

#2: Generate Additional Income

Need to earn extra cash? The gig economy is a great way to supplement existing income on your terms.

#3: Networking Opportunities

At 360x Events & Promotions, we staff some of the most exciting events in the industry. These events—including large-scale conferences, conventions, trade shows, and more—provide our workers with the opportunity to network with attendees.

Joining the gig economy is a great way to enhance your personal and professional bubble.

Plus, our events are fun—and you might even walk away with free products! (*cough cough* some of our team members from a recent event just walked away with free Fabletics attire!)

How to Find a Reliable Side Hustle

It’s easy… Join our team at 360x Events & Promotions! We’re always looking for new talent.

Whether you’re a college student, a part-time worker with time on your hands, or a parent who wants to make extra cash on the weekends, we need sophisticated, professional, fun people to join our talent pool.

Start your journey with 360x Events, by creating a profile. Then, read on to learn more about our staffing opportunities in Las Vegas.

bottles of alcohol on an aesthetic dark shelf

How to Properly Staff Your Upcoming Alcohol Promotion

Holding an event that has alcohol keeps the energy high and the party going… However, events that serve alcohol can cause headaches and frustrations for event coordinators.

On top of logistic planning, you have to consider your specific state guidelines for events with alcohol—which would require enlisting the help of an entire legal team!

Let’s be honest… Your time is better spent curating a memorable, exciting experience for all who attend! So, how should you go about tackling an event with alcohol?

Here are a few things to think about before you source a liquor vendor:

Is Your Event On-Premise?

On-premise events are events that take place in a venue, like a bar or a restaurant, where the attendees purchase alcohol and consume it on location.

Do You Have the Proper Licensing?

Better said, does your venue have the correct license for the type of alcohol you would like to serve?

What Permits Do You Need to Sell Alcohol at Your Event?

Permitting varies based on a state-by-state basis. In California, for example, you’re required to obtain “a permit from the California State Department of Alcoholic Beverage Control (ABC) in addition to your Citywide Special Event Permit” to sell any alcoholic beverages.

Be sure to conduct proper due diligence—you don’t want to get into any hot (legal) water!

Who Can Serve Alcohol at Your Event?

Do you need help staffing the right people to make your event go smoothly? Reach out to 360x Events & Promotions today to start planning for your next event!

Our Services

At 360x, we staff alcohol promotions for beer, liquor, and wine brands at the following events:

  • Festivals
  • Bars
  • Nightclubs
  • Liquor Stores
  • Retailer Outlets
  • Concert Outlets
  • Sporting Events
  • Food Truck Events, and
  • Music Venues

Although we don’t provide any alcohol, we hire high-energy representatives to help promote these brands!

Read on to learn more about us. Then, check out your guide to creating a memorable live event.

event staff setting up a table at a wedding

How to Choose An Event Staffing Agency

With the growing popularity of experiential marketing, it’s important to have the right staff serve as the face of your business, which sets the tone for your events.

When choosing a staffing agency for your next event, there are some important factors to consider to ensure a smooth, successful affair. Let’s discuss! But first, what is experiential marketing?

What is Experiential Marketing?

Experiential marketing is a newer marketing strategy that utilizes live interaction to engage a brand’s customers and/or prospective customers – think of brand pop-up events with unique activities or brand ambassadors demoing a product and handing out free samples!

Interested in learning more? Read our blog post “What is Experiential Marketing? Why Should I Use It?

What Should I Look for in a Staffing Agency?

When it comes to event staffing, you want to make sure that you are working with the best of the best (duh!) After all, you are putting your reputation on the line by hiring someone to work at your event.

So, what should you look for in a good event staffing agency? Here are four tips:

Experience

The staffing agency you select should, first of all, have a good reputation (with references and testimonials from past clients to back it up!) Additionally, make sure the agency is licensed and properly insured.

Good staffing agencies should have a lot of experience staffing events of all sizes and types. This will guarantee that the agency has experience staffing events of a similar size and scope to the one you’re planning.

Variety

The agency should offer a variety of services and individuals, such as:

  • Event management
  • Registration
  • Ushers
  • Food and beverage servers
  • The list goes on!

A good event staffing agency should have a variety of staff members available.

Quality Staff

Moreover, the staff members available should be qualified and experienced in providing great customer service. When looking at a particular agency, ask to see a list of their current staff! Check out their bios and resumes; do some digging.

This research will give you a sense of the quality of employees the agency can provide. Of course, all employees should be properly screened and trained prior to work as well.

Excellent Customer Service

Lastly, the agency should be easy to work with to ensure a smooth partnership. Their team should include employees who demonstrate great customer service.

What Are the Pros and Cons of a Temp Agency?

Temp agencies, or temporary employment agencies, can be a great way to quickly and easily fill last-minute staffing needs. However, there are also some potential drawbacks.

Let’s take a look at the pros and cons of using a temp agency to staff your events.

Pros of Using a Temp Agency to Staff Your Events

Below are six pros of using a temp agency to staff your events.

  • Lower Liability for Your Business: Using a staffing agency allows an employer to hire an employee on a trial basis before making a long-term commitment, which lowers hiring risks. The agency also takes care of things like workers’ compensation insurance, general liability insurance, and all other costs related to employment. Woohoo!
  • Reduced Time to Hire: A staffing agency can reduce an employer’s time to hire from weeks or months to days.
  • Large Talent Pools: Great staffing agencies will have amassed a database of talented and skilled individuals to assist in easily filling positions with the most qualified candidates.
  • Staffing Agencies Save Employers’ Money: Using a staffing agency can save employers money on things like marketing, benefits, and overtime costs.
  • Offer Flexibility: Staffing agencies offer flexibility by allowing employers to bring on skilled workers for short-term projects.
  • Save Time on Onboarding and Payroll: Who are we kidding? Onboarding and payroll is a PAIN! Agencies handle onboarding paperwork and payroll taxes for contract employees.

Cons of Using a Temp Agency to Staff Your Events

Below are three cons of using a temp agency to staff your events.

  • Training Staff Can Take Time: This considered, it’s important to find an agency that specializes in the type of position you’re looking to fill.
  • Potential Team Bonding and Culture Issues: While agencies save employers time on onboarding and payroll, they also lose out on the ability to cultivate long-term relationships with employees.
  • Some Control of the Hiring Process is Lost: Some staffing agencies may not have strong recruitment processes, which could result in subpar candidates.

As you can see, the pros far outweigh the cons of using a temp agency to staff your events.

Need Staff for Your Next Event?

If you’re looking to hire event staff, it’s important to choose the right staffing agency. Not all agencies are created equal – as we’ve learned, some are better than others at finding qualified employees and matching them with the right event.

For the best of the best, reach out to our team at 360x Events & Promotions to request talent for your next event! Then, check out our blog for your live event staffing plan.

woman shaking hands with someone smiling at event registration event

Leverage Marketing Strategies to Boost Event Registration

Are you looking for ways to increase registration for your event? If so, you’re not alone…

Events are a great way to connect with potential customers and promote your brand! However, organizing an event can be a lot of work. That’s where marketing comes in!

By leveraging marketing strategies, your business can boost event registration and make the process a lot easier! In this blog post, we will discuss some of the best marketing tactics to boost event registration.

Let’s dive in!

How Do I Promote Event Registration?

First things first, how do you promote your event registration? Here are four tips!

Customize or Improve Your Event Registration Website

Customize your event registration website to differentiate your company and event from similar ones! Make sure to have a clear brand voice on your event website.

By creating a user-friendly registration site that stands out, you’ll produce excitement and prospects for your event.

Utilize Email Marketing

Another great way to market your event is by emailing prospective attendees. You can create a list of people who you think would be interested in your event and send them a personal invite using a customer relationship management (CRM) software, like Salesforce or HubSpot.

You can also use email marketing to reach a wider audience by sending out a general announcement about your event. Email marketing is a great way to stay on top of your attendees’ minds!

Leverage Social Media

Social media has become a HUGE part of marketing! This considered, one of the best ways to market your event is using social media platforms to enact a social media strategy driven by engaging content.

For example, by creating a Facebook event and sharing it with prospects, you can reach a large number of people in a short amount of time. You can also use Twitter or Instagram to promote your event by using hashtags and tagging relevant users. Don’t forget about TikTok either! (And LinkedIn if your event is on the more professional side).

Invest in Advertising

Additionally, running paid campaigns on various platforms can help attract attendees. You can also collaborate with social media influencers and popular brands to help get maximum visibility and attendance for your event.

Or, you can work with sponsors to co-promote the event! Consider promoting your event through traditional methods such as print advertisements and flyers.

What Is the Best Method for Boosting Registration?

User-generated content (UGC) is the best way to increase conversions for your next event! Why? This type of content is more authentic and appeals to other potential attendees.

What is User-Generated Content?

User-generated content is as its name suggests, according to Hootsuite, “any content—text, videos, images, reviews, etc.—created by people, rather than brands.”

Damien Mahoney, CEO and Co-Founder of Stackla explains: “Billions of images are shared on social media every day… Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.”

UGC “presents marketers with an unprecedented opportunity to usher in a new era where brands market with people, instead of marketing at them.”

For example, UGC might look like someone registering for your event and then encouraging them to share that with their friends on social media!

Moreover, offering incentives like giveaways and freebies can help increase engagement and ROI. If the event is in person, creating installations and photo ops entices attendees and gets them excited.

Then, when they do attend the event, you can ask attendees to post about their experience. This content—whether it be photos, videos, or even blog posts—makes for great promotion for future events, too.

How Do I Increase Virtual Event Registration?

As the world becomes more and more digitized, it’s no surprise that virtual events are becoming increasingly popular. In fact, a recent study found that 36% of businesses are planning to host more virtual events in the next 12 months.

If you’re looking to increase registration for your upcoming virtual event, there are a few things you can do:

Use Social Media to Promote Your Virtual Event

Social media is always an excellent tool to use to create excitement for any event. Platforms like Facebook, Twitter, Instagram, and TikTok reach large audiences and can generate interest in your event.

Make sure to post regularly and use relevant hashtags to reach prospective attendees who might be interested in what you have to offer.

Offer Incentives for Early Registration

People are more likely to register for your event if they’re offered a discount or some other type of incentive for early registration! Try offering an early bird special or a discount for groups that register together.

Make It Easy to Register for Your Event

If potential attendees have to jump through hoops just to sign up, they’re likely to give up and look elsewhere. Make the registration process as straightforward as possible to increase the chances of people actually completing registration.

Provide Value

Why should people register for your event? What’s in it for them?

Make sure to communicate the value of your event and what attendees can expect to gain from participating. If you can provide a compelling reason for people to sign up, you’ll be more likely to see an increase in registrations.

Final Thoughts

Many business owners find it difficult to generate interest in their events. However, there are many things you can do to increase registration and boost attendance numbers.

Today, we discussed some of the best ways to get people interested in your event and encourage them to sign up! Implement a few or all of them to see which works best for you and your attendees.

Do you have any other tips on how to leverage marketing strategies to boost event registration? If so, reach out to share with us! Then, read on to learn more about us and for your guide to creating a memorable live event.

group of women happy cheering

360x Events Has Been Certified by the Women’s Business Enterprise National Council

360x Events & Promotions a business specializing in event staffing nationwide, is proud to announce national certification as a Women’s Business Enterprise by the Business Enterprise Council- West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

Read on to learn more about who we are at 360x Events & Promotions.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification.

Read on for more WBENC information.

What Does It Look Like to Work with 360x?

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!Start your journey with 360x Events, by creating a profile here.

las vegas sign with palm trees and airplane flying over on a sunny day

Calling All Talent: Las Vegas Edition!

Vegas baby! It’s time to recruit talent in Las Vegas. 360x Events and Promotions is looking to hire top talent to join our team. Our team at 360x works with a variety of companies to staff some of the largest events in Vegas.

After all, they don’t call Vegas the entertainment (and marriage!) capital of the world for nothing. Whether you’re a student in college, a fitness teacher trying to make a little money on the side, or someone with a passion for acting and live performing, we need you!

What Kind of Vegas Event Job Openings Do We Have?

We’re always looking to hire talent that aligns with the following profiles:

  • Live Performers
  • Brand Ambassadors
  • Promotional Talent
  • Actors
  • Models
  • Mascots
  • Field Managers
  • Influencers
  • Spokesmodels
  • Specialty Talent
  • And more! 

What Does It Look Like to Work at a Las Vegas Event?

Of course, working at a Vegas event looks different depending on the job you’re doing. Take a look at our highlight reel below to see a few ways our talent shows up!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!


Start your journey with 360x Events, by creating a profile here.

Experiential Marketing written on a piece of paper in bright colors

What is Experiential Marketing? Why Should I Use It?

Gone are the days of newspaper ads being enough to sell a product or service! At 360x, we’ve seen the marketing industry transform throughout the years—and one up-and-coming marketing strategy takes the cake. 

Enter experiential marketing.

In this article, we’ll explain what experiential marketing is and why it works. Let’s get started.

What is Experiential Marketing?

Experiential marketing, also known as engagement marketing, is a newer marketing strategy that engages a brand’s customers and/or prospects using live interaction.

Esther Sauri, a marketer at Linkilaw Solicitors, put it best:

Experiential marketing is, in its simplest definition, a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand.”

What’s not to like!? Now, let’s look at what this marketing strategy might look like in action.

Experiential Marketing in Action

Experiential marketing blends the benefits of both traditional and digital marketing. We know the word “experiential” sounds a bit intimidating…

Here’s an example from Hopin that’ll bring some more clarity on the difference between traditional marketing, digital marketing, and experiential marketing:

  • “A newspaper’s traditional marketing budget might go toward billboards…
  • Their digital marketing budget would fund search engine ads. If you searched ‘events near me,’ you might receive a Google ad for the paper’s local events section.
  • Their experiential marketing budget might support a pop-up hybrid event. At said event, imagine readers searching for headlines on the day they were born and creating a personalized ‘front page’ report they could access digitally, complete with audio snippets from key news stories of that time. That experience might not be focused on selling newspaper subscriptions or bringing in more readers. But by activating brand ambassadors and providing them with a compelling, personalized experience, the paper would enjoy stronger brand recognition and loyalty.”

Make sense?

Why Experiential Marketing?

So, why use experiential marketing in your business? Because it’s powerful.

Humans are emotional beings, and experiential marketing uses this fact to its advantage by creating emotional connections between consumers and a brand.

Moreover, this marketing strategy is all the more successful post-pandemic. Experiential marketing can use in-person and virtual means to create the best of both worlds.

Make Your Next Event Unforgettable

Want to make your event unforgettable? At Events 360x, we provide professional, courteous brand ambassadors and product specialists for all experiential marketing events.

Our staff will expertly demo your products and engage with the public. Interested in learning more? Request talent now. Then, read on to create an unforgettable experiential marketing experience.

modern conference with orange chairs and people

Conference vs. Trade Show: What’s the Difference?

Business owners are constantly looking for ways to build professional expertise and better their business networks, yes? Enter conferences and trade shows. 

Conferences and trade shows make up two of the major event types when it comes to the meetings and events industry. Although these two events are both great ways for business owners to achieve these goals, conferences and tradeshows are not the same.

Here, we’ll discuss a conference vs. a tradeshow and some of the largest known events for each. Let’s dive in!

What is a Conference?

Think formal. A conference is defined as a professional opportunity “to exchange education and information through a consultatory setting with a formal agenda.”

Why might someone attend a conference? Typically, an individual would decide to attend a conference if they were interested in:

  • Developing industry knowledge
  • Learning current practices or developments, or
  • Having professional discussions with people in your industry

Conferences typically include a variety of keynote speakers and presentations on the agenda.

The Biggest International Conferences

To name a few, some of the most popular conferences around the globe include:

What is a Trade Show?

A trade show is an event where companies—typically of the same industry—showcase products and offerings. Think of trade shows as educational infomercials!

So, what makes a great trade show? A great trade show should have a variety of companies and booths actively “trading” ideas and information (HA, see what we did there!?)

Trade shows are great for businesses that want to find new clients and partner with other companies.

Most Popular U.S. Trade Shows

Some of the most popular trade shows that occur in the U.S. include:

Planning Your Next Conference or Trade Show?

If you’re a business looking to plan your next big conference or tradeshow, you’re going to need an awesome team of dedicated staff! At 360x Events & Promotions, we procure top talent for events.

Think of us as your one-stop shop for talent and event support! Get ahead of the game and request talent now. Then, read on to learn more about how to create a memorable live event.