“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou
Do you want the ultimate key to creating a memorable live event? At 360x Events & Promotions, we’ve got you covered.
The number one rule for creating a memorable event is this: Create an experience that makes people feel wonderful and you’ll create a lasting connection!
Despite popular belief, it’s not about spending a fortune to create non-stop entertainment or throwing a list of high-profile speakers at your attendees, it’s about creating connection and impact.
So, follow along for some tips on how to create that memorable event that will blow the socks off your attendees.
Create an Unforgettable Entrance with Docents and Concierge Staffing
There is no better experience than arriving at your event with a dedicated staff just waiting to cater to your attendees’ every need.
Greet your guests with smiling faces and all their questions answered.
It works for high-end hospitality and it will work for you.
Make It a Game!
Add elements of gamification to your event and watch the friendly competition ramp up a level. Everyone loves to see their name in lights so have a board that’s highly visible where the leaders are displayed.
A little friendly competition never hurt anyone!
Get Creative with Name Badges
“Hello, My Name Is…” badges can be fun—especially if you offer stickers with fun filler words (think “bacon”)… but don’t stop there!
Think about your attendees: Are they elegant? Hip? Funny? Would a mathematical option appeal to your nerdier demographic?
Putting thought into the element your participants will wear every day is worth the time and investment.
Rethink the Agenda (and Networking!)
If COVID-19 taught us anything, it’s that digital is the way of the future. Use QR codes for agendas and consider using a networking app that allows participants to connect on social media with each other within the conference app.
Spice Up the Day with Visualizations
Hire artists to take the words that presenters are using and visualize them either in physical works or massive digital displays (or both).
Offer participants the opportunity to take the art home if they accomplish a certain level of participation or social sharing. Or, just give the art away at random. Surprises are delightful!
Incorporate Themes into Everything
From food to music, you can create memorable pods of experiential marketing using all five senses (careful with touch, of course!)
Think of areas of your event as islands of experience, then customize the environment to delight attendees with food, music, and even temporary tattoos and face paint (think tequila tastings and Dia de Los Muertos designs).
Don’t Forget the Follow-Up
Most companies strive to turn casual visitors into raving fans. Post-event, you’re likely to have raving fans at the ready. Don’t waste all the goodwill!
Make it easy to share pictures of your event on social media, and remind your attendees of the fun they had with photo montages posted to your company page.
Additionally, follow up with polls, surveys, and feedback opportunities. If you’re like us, you’re always striving to be better, and feedback is a great way to do more of what works (and less of what doesn’t!)
Join Our 360x Team!
At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space.
If you’re not as motivated by networking, it’s also a great way to attend some incredible events—FOR FREE!
Start your journey with 360x Events, by creating a profile.