event staff setting up a table at a wedding

How to Choose An Event Staffing Agency

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The people working your event shape how guests experience your brand. From the first greeting to the final interaction, their preparation, professionalism, and responsiveness matter.

Choosing an event staffing agency starts with understanding how it recruits, prepares, and supports the people representing your business. Whether you’re planning a conference, trade show, product launch, or nationwide activation, here’s what to ask before making your decision.

Start With Your Event’s Staffing Needs

Before requesting an estimate, outline the work your team will perform. Registration, product demonstrations, guest assistance, and setup each require different skills and levels of responsibility.

Share your event dates, location, expected attendance, schedule, and staffing duties. Include any requirements for handling inventory, transporting assets, collecting leads, or submitting reports.

Clear responsibilities help an agency recommend the right people and prepare an estimate that reflects the full scope.

What Should You Look for in an Event Staffing Agency?

Relevant Experience

Ask about events similar to yours. An agency experienced in conferences may approach staffing differently from one focused on retail sampling or experiential marketing.

Request examples and client references. Find out what the agency managed, how it prepared its staff, and how it handled unexpected changes.

For events across multiple cities, ask about recruiting in each market—including smaller or remote locations where talent may be less readily available.

A Thoughtful Staff Selection Process

A large database is useful, but the selection process matters just as much.

Ask how the agency evaluates experience, communication skills, reliability, and suitability for each assignment. Confirm what screening it performs and whether you’ll receive staff profiles before the event.

Strong brand ambassadors should feel comfortable approaching guests, explaining your message, and adapting to the pace of a live event. Registration and guest services staff should be organized, attentive, and confident helping attendees.

Clear Employment and Insurance Responsibilities

Ask who employs and pays the staff, who handles onboarding, and what insurance coverage applies to the assignment.

Request current insurance documentation and clarify any venue requirements before the event. If staff will drive, transport materials, or handle equipment, discuss those duties specifically.

The agreement should clearly explain each party’s responsibilities, including payroll, timekeeping, and any applicable overtime charges.

Preparation Before Event Day

Even experienced staff need a clear briefing.

Confirm who will provide training and what it covers. Staff should understand your brand, their duties, dress requirements, arrival instructions, and the person to contact with questions.

For product demonstrations or lead collection, provide approved talking points and instructions for any technology they’ll use. A shared understanding before doors open helps the team work more consistently.

Responsive Management and Onsite Support

Ask who your primary contact will be before and during the event. Will an agency representative be available during early arrivals, evening shifts, or weekend activations?

For larger teams or assignments involving logistics, consider a team lead. This person can coordinate check-in, assignments, breaks, and communication with your event manager.

Also ask how the agency responds to absences or late arrivals. Understand what replacement support or backup staffing is available, how quickly it can be arranged, and any associated cost.

A Complete, Understandable Estimate

Compare estimates using the same responsibilities and schedule.

Confirm whether pricing includes training, setup, breakdown, management, parking, travel, and reporting. Ask about minimum shift lengths, overtime, cancellation terms, and changes to the schedule.

A lower hourly rate may come with additional charges or a different level of support. Reviewing the complete scope makes the comparison more useful.

Event Staffing Agency or General Temp Agency?

A general temp agency may be suitable for straightforward temporary assignments. A specialist event staffing agency may be a better fit when staff need to engage attendees, communicate a brand message, demonstrate products, or support a complex live experience.

For experiential marketing, the interaction is part of the campaign. The team needs to understand both the operational duties and the experience you want guests to have.

Choose the provider whose experience and management approach match the assignment.

Questions to Ask Before Booking

Before confirming your staffing partner, ask:

  • Have you supported events similar to ours?
  • How do you select and screen staff for each assignment?
  • Who employs the staff and handles payroll?
  • What insurance documentation can you provide?
  • Who manages training and event-day communication?
  • What happens if someone cannot attend?
  • What does the estimate include, and what could cost extra?
  • How are attendance, hours, and event reports documented?

The answers should give you a clear picture of how your event will be supported.

Plan Your Staffing Early

Booking early gives your agency more time to recruit, confirm availability, and prepare the team. This is especially helpful for busy event dates, specialized assignments, and programs across multiple markets.

Build arrival time, briefings, breaks, and setup or breakdown into your schedule. Our live event staffing plan offers another starting point for organizing coverage.

Need Staff for Your Next Event?

360x Events & Promotions provides brand ambassadors and event staff nationwide for conferences, trade shows, promotions, and live brand experiences.

Our staff are W-2 employees, with background checks and workers’ compensation coverage. We work with clients to define responsibilities and prepare the team for each assignment.

Request talent for your next event and share your dates, locations, and staffing needs. Our team will help you identify the roles and support your event requires.

Comic Con Staff Downtown San Diego Comic Con

The Comic-Con Specialists. NOT the subcontractors.

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WE LIVE, BREATH AND WORK ON COMIC CON ALL YEAR – Our HQ is in the heart of San Diego! SDCC isn’t a trade show. It’s a five-day takeover of downtown San Diego!

Your booth on the show floor is one piece. The rest plays out across the Gaslamp Quarter, Petco Park, Children’s Park, hotel takeovers, and pop-up activations that pull badges away from the convention center for hours at a time.

That’s where staffing breaks down for agencies flying in from out of town. The talent doesn’t know the venues. They don’t know which Gaslamp blocks get shut down. They don’t know how to move a costumed mascot from a hotel suite to a Petco activation without melting them.

Three Pro-Tips to Ensure Your Comic-Con Event is Memorable

Below we’ve listed three pro-tips to ensure your Comic-Con event is the most memorable of 2022. Let’s dive in.

Knock Their Socks Off!

As they say, “Go big or go home!”

If you want to make a splash, numbers speak. Don’t believe us? Just look at the gallery above to see what 100 brand ambassadors dressed the same can do for your promotional popup event. The effect is so memorable.

Bring the Fun

The bottom line is that people want to be around happy people.

If your talent is out there having a great time, interacting in a genuine and professional way, and inviting the onlookers to participate in the experience of your brand, you will get far more bang for your buck:

  • On social media
  • In the press, and
  • In the eyes of your target market

Don’t Forget those Hashtags and QR Codes!

Social media is the single easiest way to put everyone who sees your experiential marketing team out there to work as a promoter for you! Make it easy with clear brand identification elements and easy-to-find socials.

All publicity is good publicity, but good publicity is great!

Infographic of How to Create an Unforgettable Experiential Marketing Experience at ComicCon 2022
rp

Join Our 360x Team!

At 360x Events & Promotions, we pride ourselves on over-delivering. We know how important your event is to you and we overstaff, over-deliver, and overachieve every step of the way.

Our talent chooses to come back and work for us event after event, year after year because they know they’ll be working with the best people at the highest caliber promotions and live events from coast to coast.

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.
Start your journey with 360x Events, by creating a profile.

Group of people social distancing with masks and thumbs up

How 360x Keeps People Safe in a Post-COVID Live Events World

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Post-COVID live events are coming back – woohoo! But people are still catching the virus and, like any virus, it’s no fun!

At 360x Events & Promotions, we’re all about keeping our team healthy and safe. Read on to see some of the standard COVID protocols we have in place to keep our people safe in the live events world.

Our Team

At 360x Events, we specialize in staffing for large-scale live performance events, conventions, conferences, promotions, and more.

This considered, our team is a powerhouse group of actors, models, brand ambassadors, live performers, docents, field managers, DJs, professional athletes, mascots, and the list goes on… and on, and on!

We do everything in our power to keep our team safe.

What We Do to Keep Our Team Safe

What follows are steps we take to keep our team safe and comfortable working in a post-COVID world.

Mask Up!

Although masks are not required or enforced, 360x Events & Promotions provides masks for team members who do choose to wear them.

Keep Germs at Bay!

We all learned about the importance of washing our hands as children! We’re sure to encourage frequent hand washing on all breaks throughout a team member’s shift.

Stay Up to Date with COVID-19 Vaccines and Boosters

Again, while the COVID-19 vaccines are not required, we encourage our staff gets vaccinated and boosted (especially those who work indoor events!)

Kickstart Your Immunity

To keep our 360x team safe, we encourage healthy, immune-boosting habits. For example:

  • Get quality sleep
  • Eat a wide variety of whole foods
  • Move your body! 20 minutes of intentional exercise a day is all it takes.
  • Minimize stress
  • Stay hydrated!

Need to Staff an Event?

Are you in need of professional, knowledgeable staff for an upcoming event? Look no further.

At 360x Events & Promotions, we believe the success of any event is a direct result of the people working it; which is why our core competencies are recruiting, interviewing, training, and managing the RIGHT team for your events.

Ready to make your next event a sure-fire success? Request talent today! Then, read on for your guide to creating a memorable live event.

letter board spelling out "gig economy"

How to Find a Reliable Side Hustle

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*Hint: It’s Called the Gig Economy!*

Side hustles… We’ve all heard of them! In fact, during the COVID-19 pandemic, it seems like more people than ever were kick-starting their own side hustles.

Whether you’re driving for a ride-share service, selling handmade trinkets on Etsy, or freelance blogging for extra cash, the side hustle era seems stronger than ever.

So, what’s keeping you from joining the movement? It’s time to find your side hustle. Here’s how to find a reliable side hustle (*cough cough* it’s called the gig economy!)

What is the Gig Economy?

The gig economy is defined as “a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments.”

The word “gig” is slang for a job that lasts a designated period and was previously used by musicians to define a performance engagement.

Why Work in the Gig Economy?

But why would you want to work in the gig economy? Let’s share a couple of reasons below.

#1: Flexibility

Traditional jobs require individuals to work a set schedule. The gig economy, however, allows you to work when YOU want.

In the gig economy, you can set your own schedule and work as much or as little as you like. For example, at 360x Events & Promotions, you can decide to accept or decline working an event when it becomes available.

#2: Generate Additional Income

Need to earn extra cash? The gig economy is a great way to supplement existing income on your terms.

#3: Networking Opportunities

At 360x Events & Promotions, we staff some of the most exciting events in the industry. These events—including large-scale conferences, conventions, trade shows, and more—provide our workers with the opportunity to network with attendees.

Joining the gig economy is a great way to enhance your personal and professional bubble.

Plus, our events are fun—and you might even walk away with free products! (*cough cough* some of our team members from a recent event just walked away with free Fabletics attire!)

How to Find a Reliable Side Hustle

It’s easy… Join our team at 360x Events & Promotions! We’re always looking for new talent.

Whether you’re a college student, a part-time worker with time on your hands, or a parent who wants to make extra cash on the weekends, we need sophisticated, professional, fun people to join our talent pool.

Start your journey with 360x Events, by creating a profile. Then, read on to learn more about our staffing opportunities in Las Vegas.

group of women happy cheering

360x Events Has Been Certified by the Women’s Business Enterprise National Council

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360x Events & Promotions a business specializing in event staffing nationwide, is proud to announce national certification as a Women’s Business Enterprise by the Business Enterprise Council- West, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

The WBENC standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

Read on to learn more about who we are at 360x Events & Promotions.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 17,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 350 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification.

Read on for more WBENC information.

What Does It Look Like to Work with 360x?

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!Start your journey with 360x Events, by creating a profile here.

las vegas sign with palm trees and airplane flying over on a sunny day

Calling All Talent: Las Vegas Edition!

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Vegas baby! It’s time to recruit talent in Las Vegas. 360x Events and Promotions is looking to hire top talent to join our team. Our team at 360x works with a variety of companies to staff some of the largest events in Vegas.

After all, they don’t call Vegas the entertainment (and marriage!) capital of the world for nothing. Whether you’re a student in college, a fitness teacher trying to make a little money on the side, or someone with a passion for acting and live performing, we need you!

What Kind of Vegas Event Job Openings Do We Have?

We’re always looking to hire talent that aligns with the following profiles:

  • Live Performers
  • Brand Ambassadors
  • Promotional Talent
  • Actors
  • Models
  • Mascots
  • Field Managers
  • Influencers
  • Spokesmodels
  • Specialty Talent
  • And more! 

What Does It Look Like to Work at a Las Vegas Event?

Of course, working at a Vegas event looks different depending on the job you’re doing. Take a look at our highlight reel below to see a few ways our talent shows up!

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool. These experiences are the perfect opportunity to network with fellow entertainment professionals and to build your own network in the space. If you’re not as motivated by networking,  it’s also a great way to attend some incredible events—FOR FREE!


Start your journey with 360x Events, by creating a profile here.

Comic Con Staff Downtown San Diego Comic Con

How to Create an Unforgettable Experiential Marketing Experience at Comic-Con 2026

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COMIC-CON IS BACK! Comic-Con 2026 is going to be an all-out no-holds-barred experience this year—and it’s just around the corner.

San Diego Comic-Con (SDCC) is the crown jewel of pop culture events — drawing over 130,000 attendees, hundreds of brands, and global media coverage to downtown San Diego every July.

For brands, it’s one of the most competitive activation environments on the calendar. The Gaslamp Quarter turns into a battleground of mascots, pop-ups, immersive installations, and IP takeovers, all fighting for the same attendee attention.

Standing out takes more than a clever idea. It takes planning, on-the-ground experience, and a team that knows how SDCC actually operates — from permit logistics in the Gaslamp to staffing strategies that keep your activation running smoothly across all four days.

That’s where we come in. With 25+ years of staffing experience and a network of 20,000+ vetted brand ambassadors, mascot performers, and event professionals, 360x has helped brands bring some of the most memorable activations Comic-Con has ever seen.

Interested in a few secrets to creating an unforgettable experiential marketing event at SDCC 2026?

Three Pro-Tips to Ensure Your Comic-Con Event is Memorable

Below we’ve listed three pro-tips to ensure your Comic-Con event is the most memorable of 2022. Let’s dive in.

Knock Their Socks Off!

As they say, “Go big or go home!”

If you want to make a splash, numbers speak. Don’t believe us? Just look at the gallery above to see what 100 brand ambassadors dressed the same can do for your promotional popup event. The effect is so memorable.

Bring the Fun

The bottom line is that people want to be around happy people.

If your talent is out there having a great time, interacting in a genuine and professional way, and inviting the onlookers to participate in the experience of your brand, you will get far more bang for your buck:

  • On social media
  • In the press, and
  • In the eyes of your target market

Don’t Forget those Hashtags and QR Codes!

Social media is the single easiest way to put everyone who sees your experiential marketing team out there to work as a promoter for you! Make it easy with clear brand identification elements and easy-to-find socials.

All publicity is good publicity, but good publicity is great!

Infographic of How to Create an Unforgettable Experiential Marketing Experience at ComicCon 2022
rp

Join Our 360x Team!

At 360x Events & Promotions, we pride ourselves on over-delivering. We know how important your event is to you and we overstaff, over-deliver, and overachieve every step of the way.

Our talent chooses to come back and work for us event after event, year after year because they know they’ll be working with the best people at the highest caliber promotions and live events from coast to coast.

At Events360x, we’re always looking for new talent to join our team. We need sophisticated, professional, fun people to join our talent pool.
Start your journey with 360x Events, by creating a profile.

three live performers smiling

Best Practices for Live Performers

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So, you’re a live performer who has booked an event—congrats! (Hopefully, you got the gig with our help at 360x Events and Promotions). Nevertheless, whether you’re new to the event scene or a performing pro, it’s always helpful to get some tips before the big day. Here, we’ll list our best practices for live performers.

Check them out below!

Pre-Show Rituals

Most every performer has some sort of pre-show ritual. Depending on your performance (maybe you’ve been hired as a costumed character, a full-blown singer or dancer, the list goes on), this might be a mixture of vocal warm-ups, reciting lines, meditation, and even stretching.

Our favorite pre-show ritual is Ryan and Sharpay’s vocal warm-up from High School Musical… It’s a classic!

Regardless of what your pre-show ritual looks like, the important thing is that it works for YOU.

Stay Hydrated

Hydration, hydration, hydration… We cannot stress this one enough. As a live performer, it’s essential to have a bottle(s) of water on hand during your performance.

This is especially true for performers donning costume characters—boy, can those get stuffy! Plus, chances are, as a live performer, you might encounter some harsh stage lighting, which won’t help your case.

In addition to plain old water, we recommend getting some extra electrolytes in with a packet of Liquid I.V. or a bottle of Pedialyte, maybe even some salt tablets.

The last thing we want is a costumed character like SpongeBob or Wonder Woman passing out from heat exhaustion!

Mistakes Happen!

Remember, every performer has made a mistake—even some of the world’s biggest stars like Ozzy Osbourne, Pink, and The Foo Fighters (their lead singer Dave Grohl fell off the stage and broke his leg during a show!)

Anyway, an important part of being a performer is knowing that mistakes are bound to happen. That’s showbusiness baby! Sometimes it might be on your end (maybe you break character or forget the words to a song or your line); or, perhaps it’s out of your control (like technical difficulties).

Whatever the case may be, don’t panic. Stay positive and keep going. Your audience will admire you all the more for it.

Items to Keep on Hand

When heading to your performance, you should always have a few essentials on hand.

  • Food (Easy snacks that are easy to transport!)
  • Ice packs (especially if you know it’s going to be a hot day)
  • First aid kit
  • Again, lots of water

A Final Word

Well, there you have it. Some of our best practices for you live performers. Interested in booking your next performance gig? Join the 360x team of talent. We’ll send you to the best events with the right support and professional team to schedule you!

brand ambassador at live event

Brand Ambassador, Promotional Model, vs. Spokesmodel

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It’s the age-old question… OK, well not age-old but still a good question!

You’re hosting an event. Do you need a brand ambassador, a promotional model, or a spokesmodel? Let’s help you figure it out by defining each below.

What is a Brand Ambassador?

In short, a brand ambassador is an individual hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador DO?

The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Interested in learning more? Read our article “What Does It Mean to be a Brand Ambassador?” for more information.

What is a Promotional Model?

A promotional model is hired by a business to draw in an audience at high-traffic live events. These individuals are experts in face-to-face marketing, also known as live marketing.

You will find promotional models working at trade shows, conventions, promotional events, corporate events, and even sporting events, concerts, and festivals!

What Does a Promotional Model DO? 

After grabbing a prospect or consumer’s attention, it is a promotional model’s job to:

  • Increase product or service awareness
  • Provide product or service information
  • Serve as an extension of the brand, and
  • Create a lasting, positive impression

What is a Spokesmodel?

Last but certainly not least, we have spokesmodels! What is a spokesmodel? Similar to a spokesperson, who is defined as “a person who speaks as the representative of a group or organization,” a spokesmodel helps reinforce the image a brand is trying to create.

By definition, a spokesmodel is “an attractive or otherwise appealing person who is hired to speak on behalf of a company or product.” This might be for print, video, magazine, or television commercials.

What Does a Spokesmodel DO?

Typically, a spokesmodel will work product demonstrations, launch parties, and other public relations events to confirm their endorsement in public.

Having a spokesmodel for your brand can help:

  • Increase brand credibility
  • Bolster awareness
  • Catch prospective attention, and even
  • Rejuvenate your brand

If you’re hosting an upcoming event and need to hire any one of the above talent, get in touch with our team at 360x Events & Promotions today!

Why? We provide the very best in live event staffing and experiential marketing for conventions, trade shows, specialty events, promotional staffing, and more. When you need quality, professional, friendly staff, 360x is your solution.