Tag Archive for: Live Events

Group of people social distancing with masks and thumbs up

How 360x Keeps People Safe in a Post-COVID Live Events World

Post-COVID live events are coming back – woohoo! But people are still catching the virus and, like any virus, it’s no fun!

At 360x Events & Promotions, we’re all about keeping our team healthy and safe. Read on to see some of the standard COVID protocols we have in place to keep our people safe in the live events world.

Our Team

At 360x Events, we specialize in staffing for large-scale live performance events, conventions, conferences, promotions, and more.

This considered, our team is a powerhouse group of actors, models, brand ambassadors, live performers, docents, field managers, DJs, professional athletes, mascots, and the list goes on… and on, and on!

We do everything in our power to keep our team safe.

What We Do to Keep Our Team Safe

What follows are steps we take to keep our team safe and comfortable working in a post-COVID world.

Mask Up!

Although masks are not required or enforced, 360x Events & Promotions provides masks for team members who do choose to wear them.

Keep Germs at Bay!

We all learned about the importance of washing our hands as children! We’re sure to encourage frequent hand washing on all breaks throughout a team member’s shift.

Stay Up to Date with COVID-19 Vaccines and Boosters

Again, while the COVID-19 vaccines are not required, we encourage our staff gets vaccinated and boosted (especially those who work indoor events!)

Kickstart Your Immunity

To keep our 360x team safe, we encourage healthy, immune-boosting habits. For example:

  • Get quality sleep
  • Eat a wide variety of whole foods
  • Move your body! 20 minutes of intentional exercise a day is all it takes.
  • Minimize stress
  • Stay hydrated!

Need to Staff an Event?

Are you in need of professional, knowledgeable staff for an upcoming event? Look no further.

At 360x Events & Promotions, we believe the success of any event is a direct result of the people working it; which is why our core competencies are recruiting, interviewing, training, and managing the RIGHT team for your events.

Ready to make your next event a sure-fire success? Request talent today! Then, read on for your guide to creating a memorable live event.

woman shaking hands with someone smiling at event registration event

Leverage Marketing Strategies to Boost Event Registration

Are you looking for ways to increase registration for your event? If so, you’re not alone…

Events are a great way to connect with potential customers and promote your brand! However, organizing an event can be a lot of work. That’s where marketing comes in!

By leveraging marketing strategies, your business can boost event registration and make the process a lot easier! In this blog post, we will discuss some of the best marketing tactics to boost event registration.

Let’s dive in!

How Do I Promote Event Registration?

First things first, how do you promote your event registration? Here are four tips!

Customize or Improve Your Event Registration Website

Customize your event registration website to differentiate your company and event from similar ones! Make sure to have a clear brand voice on your event website.

By creating a user-friendly registration site that stands out, you’ll produce excitement and prospects for your event.

Utilize Email Marketing

Another great way to market your event is by emailing prospective attendees. You can create a list of people who you think would be interested in your event and send them a personal invite using a customer relationship management (CRM) software, like Salesforce or HubSpot.

You can also use email marketing to reach a wider audience by sending out a general announcement about your event. Email marketing is a great way to stay on top of your attendees’ minds!

Leverage Social Media

Social media has become a HUGE part of marketing! This considered, one of the best ways to market your event is using social media platforms to enact a social media strategy driven by engaging content.

For example, by creating a Facebook event and sharing it with prospects, you can reach a large number of people in a short amount of time. You can also use Twitter or Instagram to promote your event by using hashtags and tagging relevant users. Don’t forget about TikTok either! (And LinkedIn if your event is on the more professional side).

Invest in Advertising

Additionally, running paid campaigns on various platforms can help attract attendees. You can also collaborate with social media influencers and popular brands to help get maximum visibility and attendance for your event.

Or, you can work with sponsors to co-promote the event! Consider promoting your event through traditional methods such as print advertisements and flyers.

What Is the Best Method for Boosting Registration?

User-generated content (UGC) is the best way to increase conversions for your next event! Why? This type of content is more authentic and appeals to other potential attendees.

What is User-Generated Content?

User-generated content is as its name suggests, according to Hootsuite, “any content—text, videos, images, reviews, etc.—created by people, rather than brands.”

Damien Mahoney, CEO and Co-Founder of Stackla explains: “Billions of images are shared on social media every day… Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.”

UGC “presents marketers with an unprecedented opportunity to usher in a new era where brands market with people, instead of marketing at them.”

For example, UGC might look like someone registering for your event and then encouraging them to share that with their friends on social media!

Moreover, offering incentives like giveaways and freebies can help increase engagement and ROI. If the event is in person, creating installations and photo ops entices attendees and gets them excited.

Then, when they do attend the event, you can ask attendees to post about their experience. This content—whether it be photos, videos, or even blog posts—makes for great promotion for future events, too.

How Do I Increase Virtual Event Registration?

As the world becomes more and more digitized, it’s no surprise that virtual events are becoming increasingly popular. In fact, a recent study found that 36% of businesses are planning to host more virtual events in the next 12 months.

If you’re looking to increase registration for your upcoming virtual event, there are a few things you can do:

Use Social Media to Promote Your Virtual Event

Social media is always an excellent tool to use to create excitement for any event. Platforms like Facebook, Twitter, Instagram, and TikTok reach large audiences and can generate interest in your event.

Make sure to post regularly and use relevant hashtags to reach prospective attendees who might be interested in what you have to offer.

Offer Incentives for Early Registration

People are more likely to register for your event if they’re offered a discount or some other type of incentive for early registration! Try offering an early bird special or a discount for groups that register together.

Make It Easy to Register for Your Event

If potential attendees have to jump through hoops just to sign up, they’re likely to give up and look elsewhere. Make the registration process as straightforward as possible to increase the chances of people actually completing registration.

Provide Value

Why should people register for your event? What’s in it for them?

Make sure to communicate the value of your event and what attendees can expect to gain from participating. If you can provide a compelling reason for people to sign up, you’ll be more likely to see an increase in registrations.

Final Thoughts

Many business owners find it difficult to generate interest in their events. However, there are many things you can do to increase registration and boost attendance numbers.

Today, we discussed some of the best ways to get people interested in your event and encourage them to sign up! Implement a few or all of them to see which works best for you and your attendees.

Do you have any other tips on how to leverage marketing strategies to boost event registration? If so, reach out to share with us! Then, read on to learn more about us and for your guide to creating a memorable live event.

Experiential Marketing written on a piece of paper in bright colors

What is Experiential Marketing? Why Should I Use It?

Gone are the days of newspaper ads being enough to sell a product or service! At 360x, we’ve seen the marketing industry transform throughout the years—and one up-and-coming marketing strategy takes the cake. 

Enter experiential marketing.

In this article, we’ll explain what experiential marketing is and why it works. Let’s get started.

What is Experiential Marketing?

Experiential marketing, also known as engagement marketing, is a newer marketing strategy that engages a brand’s customers and/or prospects using live interaction.

Esther Sauri, a marketer at Linkilaw Solicitors, put it best:

Experiential marketing is, in its simplest definition, a type of marketing based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand.”

What’s not to like!? Now, let’s look at what this marketing strategy might look like in action.

Experiential Marketing in Action

Experiential marketing blends the benefits of both traditional and digital marketing. We know the word “experiential” sounds a bit intimidating…

Here’s an example from Hopin that’ll bring some more clarity on the difference between traditional marketing, digital marketing, and experiential marketing:

  • “A newspaper’s traditional marketing budget might go toward billboards…
  • Their digital marketing budget would fund search engine ads. If you searched ‘events near me,’ you might receive a Google ad for the paper’s local events section.
  • Their experiential marketing budget might support a pop-up hybrid event. At said event, imagine readers searching for headlines on the day they were born and creating a personalized ‘front page’ report they could access digitally, complete with audio snippets from key news stories of that time. That experience might not be focused on selling newspaper subscriptions or bringing in more readers. But by activating brand ambassadors and providing them with a compelling, personalized experience, the paper would enjoy stronger brand recognition and loyalty.”

Make sense?

Why Experiential Marketing?

So, why use experiential marketing in your business? Because it’s powerful.

Humans are emotional beings, and experiential marketing uses this fact to its advantage by creating emotional connections between consumers and a brand.

Moreover, this marketing strategy is all the more successful post-pandemic. Experiential marketing can use in-person and virtual means to create the best of both worlds.

Make Your Next Event Unforgettable

Want to make your event unforgettable? At Events 360x, we provide professional, courteous brand ambassadors and product specialists for all experiential marketing events.

Our staff will expertly demo your products and engage with the public. Interested in learning more? Request talent now. Then, read on to create an unforgettable experiential marketing experience.

brand ambassador on phone on instagram

What Does It Mean to be a Brand Ambassador?

The power of suggestion is becoming increasingly powerful in today’s digital age. In fact, research shows that 83% of surveyed individuals are more convinced by recommendations made to them by those they know and trust than recommendations made via traditional advertising.

The research considered, it makes sense as to why companies today are using brand ambassadors more than ever. But what does it mean to be a brand ambassador? Let’s discuss!

What Does It Mean to be a Brand Ambassador?

So, what is a brand ambassador? A brand ambassador is not to be confused with an accredited diplomat sent by a country as its official representative to a foreign country…

Instead, a brand ambassador is an individual who is hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador Do?

So, now you know what a brand ambassador is—but what does a brand ambassador do? The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Successful Brand Ambassador Programs

Below is a quick list of companies that have implemented successful brand ambassador programs.

  • Lululemon
  • Red Bull
  • Harley Davidson
  • Xbox

Interested in Becoming or Hiring a Brand Ambassador?

Does your company need to hire a brand ambassador? Or, are you a brand ambassador looking for your next gig? At 360x Events and Promotions, we’re always looking for new talent to join our team. Fill out this form to learn more!

three live performers smiling

Best Practices for Live Performers

So, you’re a live performer who has booked an event—congrats! (Hopefully, you got the gig with our help at 360x Events and Promotions). Nevertheless, whether you’re new to the event scene or a performing pro, it’s always helpful to get some tips before the big day. Here, we’ll list our best practices for live performers.

Check them out below!

Pre-Show Rituals

Most every performer has some sort of pre-show ritual. Depending on your performance (maybe you’ve been hired as a costumed character, a full-blown singer or dancer, the list goes on), this might be a mixture of vocal warm-ups, reciting lines, meditation, and even stretching.

Our favorite pre-show ritual is Ryan and Sharpay’s vocal warm-up from High School Musical… It’s a classic!

Regardless of what your pre-show ritual looks like, the important thing is that it works for YOU.

Stay Hydrated

Hydration, hydration, hydration… We cannot stress this one enough. As a live performer, it’s essential to have a bottle(s) of water on hand during your performance.

This is especially true for performers donning costume characters—boy, can those get stuffy! Plus, chances are, as a live performer, you might encounter some harsh stage lighting, which won’t help your case.

In addition to plain old water, we recommend getting some extra electrolytes in with a packet of Liquid I.V. or a bottle of Pedialyte, maybe even some salt tablets.

The last thing we want is a costumed character like SpongeBob or Wonder Woman passing out from heat exhaustion!

Mistakes Happen!

Remember, every performer has made a mistake—even some of the world’s biggest stars like Ozzy Osbourne, Pink, and The Foo Fighters (their lead singer Dave Grohl fell off the stage and broke his leg during a show!)

Anyway, an important part of being a performer is knowing that mistakes are bound to happen. That’s showbusiness baby! Sometimes it might be on your end (maybe you break character or forget the words to a song or your line); or, perhaps it’s out of your control (like technical difficulties).

Whatever the case may be, don’t panic. Stay positive and keep going. Your audience will admire you all the more for it.

Items to Keep on Hand

When heading to your performance, you should always have a few essentials on hand.

  • Food (Easy snacks that are easy to transport!)
  • Ice packs (especially if you know it’s going to be a hot day)
  • First aid kit
  • Again, lots of water

A Final Word

Well, there you have it. Some of our best practices for you live performers. Interested in booking your next performance gig? Join the 360x team of talent. We’ll send you to the best events with the right support and professional team to schedule you!

brand ambassador at live event

Brand Ambassador, Promotional Model, vs. Spokesmodel

It’s the age-old question… OK, well not age-old but still a good question!

You’re hosting an event. Do you need a brand ambassador, a promotional model, or a spokesmodel? Let’s help you figure it out by defining each below.

What is a Brand Ambassador?

In short, a brand ambassador is an individual hired by a company to raise brand awareness and spread brand positivity.

What Does a Brand Ambassador DO?

The number one goal for a brand ambassador is to create a fun, memorable experience for consumers. This can be achieved both on and offline. Over the years, however, social media has become an integral part of a brand ambassador’s role.

Some roles and responsibilities that a brand ambassador might be faced with can include:

  • Engaging consumers, exciting them about the mission, and elevating the brand message
  • Sparking word-of-mouth about the brand
  • Instilling brand education
  • Donning branded uniforms or costumes to drive brand awareness
  • Conducting product demos
  • Distributing marketing materials

Interested in learning more? Read our article “What Does It Mean to be a Brand Ambassador?” for more information.

What is a Promotional Model?

A promotional model is hired by a business to draw in an audience at high-traffic live events. These individuals are experts in face-to-face marketing, also known as live marketing.

You will find promotional models working at trade shows, conventions, promotional events, corporate events, and even sporting events, concerts, and festivals!

What Does a Promotional Model DO? 

After grabbing a prospect or consumer’s attention, it is a promotional model’s job to:

  • Increase product or service awareness
  • Provide product or service information
  • Serve as an extension of the brand, and
  • Create a lasting, positive impression

What is a Spokesmodel?

Last but certainly not least, we have spokesmodels! What is a spokesmodel? Similar to a spokesperson, who is defined as “a person who speaks as the representative of a group or organization,” a spokesmodel helps reinforce the image a brand is trying to create.

By definition, a spokesmodel is “an attractive or otherwise appealing person who is hired to speak on behalf of a company or product.” This might be for print, video, magazine, or television commercials.

What Does a Spokesmodel DO?

Typically, a spokesmodel will work product demonstrations, launch parties, and other public relations events to confirm their endorsement in public.

Having a spokesmodel for your brand can help:

  • Increase brand credibility
  • Bolster awareness
  • Catch prospective attention, and even
  • Rejuvenate your brand

If you’re hosting an upcoming event and need to hire any one of the above talent, get in touch with our team at 360x Events & Promotions today!

Why? We provide the very best in live event staffing and experiential marketing for conventions, trade shows, specialty events, promotional staffing, and more. When you need quality, professional, friendly staff, 360x is your solution.